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gTLD bid reveals world’s biggest ego — Richard Li

Richard LiIs this the biggest-headed person in the world?
He’s Richard Li, chairman of Hong Kong investment group PCCW, and he’s applied to ICANN for his very own gTLD, .richardli.
According to the application, which was filed by PCCW subsidiary Pacific Century Asset Management:

An important goal of the TLD is the safeguard of the intellectual property right of our Chairman’s name Richard Li.

To Internet users and others – Richard Li is a well-known and successful businessman in Hong Kong and internationally. The .richardli domain provides a more direct way of reaching our Chairman’s information with a better user experience as they will be able to access it directly under the .richardli domain. Internet users and others will benefit from the proper use of “.richardli” domain.

According to Wikipedia, citing Forbes, Li is one of Hong Kong’s richest people, with a net worth of $1.3 billion.
As far as I can tell, he’s the only person to apply for a gTLD in his own personal name.
His personal home page,, does not appear to have been updated since June 2010.