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Identity Digital acquires another dormant gTLD
Kevin Murphy, May 11, 2026, Domain Registries
Identity Digital has taken over another 2012-round new gTLD that never launched.
The ICANN contract for .safety recently changed hands, with original registry Safety Registry Services handing over the keys to Jolly Host, the same Identity Digital affiliate that has now picked up five gTLDs this year.
The seller is a subsidiary of W W Grainger, a large industrial supply company that has safety products among the wide range of gear it produces.
The company had intended to run .safety in a restricted fashion, perhaps via a controlled membership organization.
But that never happened. It didn’t register a single domain. Its commitment to and enthusiasm for the gTLD is perhaps exemplified by the fact that its registry web site has been headered “SAFETY REGISTERY SERVICES” (sic) for over a decade.
Jolly host this year has taken on three gTLDs from Amazon, and one from iRegistry, bringing its total portfolio of gTLDs to something in the region of eight trillion.
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