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Salesforce to apply for a dot-brand
Kevin Murphy, November 18, 2025, Domain Registries
Salesforce has become the most significant company to date to announce it plans to apply to ICANN for a new gTLD.
Specifically, the company plans to apply for a dot-brand, according to a disclosure made by David Lawrence, software engineering architect at Salesforce and IETF liaison on ICANN’s board of directors.
The disclosure came when the board approved the new gTLD program’s latest Applicant Guidebook at the conclusion of the ICANN 84 public meeting in Dublin last month.
While the IETF liaison is a non-voting role, he nevertheless recused himself from the AGB discussion, saying: “I work for an employer to apply for a brand TLD.”
While there are dozens of companies and organizations with public plans for new gTLDs, most of them are little-known brands associated with the blockchain space.
By contrast, Salesforce is, according to Wikipedia, the 61st-largest company in the world, with a market cap of $238 billion.
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