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Domains pointing to social media tiny, but growing

Kevin Murphy, October 7, 2015, Domain Registrars

The number of domain names registered via Go Daddy and pointing to social media profiles measures only in the “tens of thousands”, according to the company.
The market leading registrar put out a press release earlier this week stating that “in the last 18 months, customers pointing a domain name to social media sites increased by 37 percent.”
The company said it “attributes the rise in the redirects to customers wanting to control their online identity.”
While it’s an uptick for sure, the number of domains behaving this is actually still quite low.
A Go Daddy spokesperson told DI: “We’re not releasing exact numbers, but it’s in the tens of thousands.”
That’s a drop in the ocean compared to the over 60 million domains Go Daddy has under management.
The press release promoted the company’s new Personal Domains sales page, which offers buyers a streamlined way to point their domains to their Facebook, Twitter, LinkedIn or Tumblr profiles.