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New gTLD registry is latest billion-dollar unicorn

A new gTLD registry that used a different new gTLD for its original web site has merged to form a new company valued at a billion dollars using a new brand in a third new gTLD.
Combell Group announced this week that it has merged with TransIP Group, and that its combined valuation is over $1 billion.
They’re both European hosting companies. Together, they say that have 1.2 million customers and 600 employees.
The newly merged entity is called team.blue — that’s its brand and, using an Afilias-operated gTLD, its new primary domain.
As a privately held company with a billion-dollar valuation, it joins a list of companies called “unicorns”. For some reason.
Combell and TransIP both have domain registrar businesses and play primarily into the Scandinavian and Benelux regions of Europe.
Combell, which has its corporate site at combell.group, owns Danish registrar DanDomain, which was ICANN-accredited with about 20,000 domains under management until it allowed its accreditation to lapse at the start of the year.
TransIP, which was using a .eu domain, is ICANN-accredited, but has no gTLD domains to its name.
Curiously, the two registrars have sequential IANA IDs — 1603 and 1604.
Combell is also the registry for .gent, the new gTLD for the Belgian city of Ghent.