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CentralNic buys German monetization firm for up to $13 million

Kevin Murphy, February 22, 2021, Domain Services

CentralNic today continued is diversification outside of its core domain business by acquiring Berlin-based monetization firm Wando.

The company said it will pay €5.4 million ($6.5 million) up front and up to €5.4 million more depending on performance through Q3 2022.

CentralNic said Wando makes €4.9 million ($5.6 million) in revenue a year, over half of which already comes through its partnership with CentalNic.