New gTLD consultancy Right Of The Dot has partnered with Escrow.com on a new auction offering designed for new gTLD applicants in contention sets.
The deal, which ROTD said is exclusive, will enable the company to offer trustworthy escrow of funds as part of its auction service.
ROTD is planning three standard types of auction design — sealed-bid, ascending bid and live oral — for when mediation between gTLD applicants fails or is not wanted.
Its fees start at 4% of the winning bid, with the remainder being distributed to losing bidders.
Private auctions are expected in many cases to be the contention resolution method of choice for new gTLD applicants, because the losing bidders get paid when they drop out.
The alternative method laid out in the ICANN Applicant Guidebook would see funds flow instead to ICANN.
ROTD is the consultancy formed last year by well-known domain investors Monte Cahn (formerly of Moniker) and Michael Berkens (author of TheDomains.com).