PW Registry, the Direci unit looking after the .pw registry, said it received orders for 4,000 domain names in its first 30 minutes of general availability today.
Disappointing? It’s certainly not up to the standard of, say, .co, which was well into six figures in the same period when it launched a few years ago.
But .pw’s ambitions weren’t quite as lofty as .co’s. It’s the ccTLD for Palau, and its chosen meaning of “professional web” isn’t nearly as intuitive or valuable as .co’s “company”.
Still, it’s early days, and Directi says it saw a reasonable amount of domainer action during its landrush phase.
Landrush and sunrise period numbers have not been disclosed, but the company said that Apple, Pfizer, Volkswagen and Nokia obtained their trademarks during sunrise.
PW Registry has 110 registrars, including many of the big ones, selling its names.