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DomainsBot takes its new gTLD spinner to registries

Kevin Murphy, July 11, 2013, 15:15:28 (UTC), Domain Services

DomainsBot has started promoting its domain name suggestion services to new gTLD registries.

Announced today, its new TLD Recommendation Engine for Registries is designed to make TLD suggestions more relevant when people are hunting for a new domain name.

It’s a sister service to the TLD Recommendation Engine for Registrars that, as we reported last week, DomainsBot hopes to have in place on many of the major registrars’ storefronts when new gTLDs launch.

After last week’s news, Domain Name Wire did a test of its demo and found it lacking in certain areas, such as failing to offer a .accountant domain to a query containing “CPA”.

DomainsBot CEO Emiliano Pasqualetti told DI that the service being announced today will help TLD registries avoid this kind of problem.

In consultation with DomainsBot, they’ll be able to more accurately define the meaning of their TLD string, improving the relevancy of DomainsBot’s results and potentially not missing out on sales.

Under the hood, it’s based on a database of all the existing second-level domains in existence today. DomainsBot wants to connect each second-level string to relevant results in new gTLDs.

“My goal is to pre-classify every existing second-level domain before new gTLDs go live,” Pasqualetti said.

The service is not free, of course. The cheapest tier has an introductory price of $1,000 per month, which Pasqualetti said will go up in future.

It’s “pay for relevancy” rather than “pay for display”, he said. “I’m not saying if you pay me I will display .cpa every time.”

MinardosGroup, which has applied for .build, .construction and .expert, has already signed on to use the service, according to a DomainsBot press release.

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