Door-to-door sales have helped Go Daddy grow its Indian business by 86%, according to a company press release.
The market-leading registrar said today that the remarkable growth has come since it launched a customer support center in Hyderabad a year ago.
It’s taken 250,000 calls since then, Go Daddy said.
The company also pointed to some unconventional sales techniques:
Since launching on the ground in India, GoDaddy has connected with customers in a very personal way. A prime example is the recent “Cup of Coffee” campaign that demystified the process of leveraging the Internet by providing actual door-to-door demonstrations to show small businesses exactly how to get online. Professionally trained GoDaddy experts and GoDaddy Resellers engaged with prospective clients to demonstrate how beautiful websites can be built quickly. These personalized initiatives have helped fuel GoDaddy’s unprecedented growth.
Go Daddy’s reseller network in India has grown 88% since last year, the company added.