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.club premium sales approaching $5 million

Kevin Murphy, April 11, 2017, 08:36:52 (UTC), Domain Registries

.CLUB Domains sold half a million dollars worth of reserved premium names in the first quarter, bringing its cumulative to-date total to almost $5 million, the registry reported at the weekend.

Q1 sales were $505,139, the company said, bringing its total since launch to $4,844,428.

There were 475 premium sales in total, sold via auctions, registrars and aftermarket platforms, it said.

Headline sales in the period included seniors.club and pet.club for $18,000 apiece, and photo.club for $10,000.

The numbers may indicate that its broker program and financing options, introduced in January, may be taking off.

The registry’s Q1 sales amount to more than half of what it sold in the whole of 2016.

More sales figures are available in the .CLUB Domains blog post.

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Comments (2)

  1. OwlDomains says:

    They have put most of these money into marketing to my understanding. Marketing is expensive.

    Seems worth it.

  2. It shows that a constant Marketing effort pays off.

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