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CentralNic to pay $3.4 million for iwantmyname

Kevin Murphy, August 7, 2019, 12:09:24 (UTC), Domain Registrars

CentralNic has made yet another registrar acquisition, picking up New Zealand-based Ideegeo Group for the equivalent of $3.4 million.

The company said it will pay NZD 5.2 million, of which 10% is being deferred until May 2021.

Ideegeo runs the registrar iwantmyname.com. It’s not ICANN-accredited in its own right, rather it’s a reseller of Hexonet, which CentralNic has also acquired.

With 180,000 names under management, Ideegeo accounted for a little under 5% of Hexonet’s business in terms of domain names.

Ideegeo had revenue last year of NZD 6.2 million ($4.2 million) and EBITDA of NZD 0.9 million ($600,000), CentralNic said.

CentralNic indicated that the acquisition has enabled it to lock in that revenue, preventing iwantmyname switching to a different reseller network.

But it’s not just the DUM CentralNic is interested in. It also said it wants its user-friendly interface, which it intends to roll out across its other retail registrar web sites.

There are also up-sell opportunities, as iwantmyname currently sells only domain names and none of the usually associated accoutrements.

It’s CentralNic’s fifth acquisition in the last 12 months.

It still has plenty of money left over from a recent €50 million ($56 million) bond issue, so don’t expect it to be the last.

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