Allstate Insurance Company, a US insurer with over $30 billion in revenues, has just won a UDRP claim over AllstateInsurance.com, almost 10 years after the domain was first registered.
The company has been using the Allstate trademark for almost 80 years, and is currently the second-largest insurance company in America.
AllstateInsurance.com, the exact match of its company name as well as a combination of its trademark and its primary line of business, was registered in November 2000.
It is currently registered to a Korean individual named Seung Bum; he fought the UDRP claim unsuccessfully.
After a brief period being used by an apparently genuine insurance firm, the domain has been parked with PPC ads for other insurance companies for the best part of the last decade.
The volume of type-in traffic over than period must have been substantial, and one can only speculate how much revenue was accumulated.
All of which begs the question: why on earth did Allstate wait 10 years to file a UDRP claim?
It seems that cybersquatting, at least in this case, pays.