A Ukrainian software developer has become the third company to publicly reveal that it has applied for the .app top-level domain.
MacPaw’s main business is developing software for Apple platforms, as the name suggests. It’s formed a new company, Dot App Inc, based in California, to manage the gTLD bid.
The application imagines a very pro-developer space. Domainers, it appears, will not be welcome.
Some policies from its web site:
– Only application developers or publishers will be able to register domain names in this zone
– Misused domains will be analyzed and repurposed if found to violate the Registration policy
– No need to pay a small fortune for a great but squatted .com or .net domain.
– The rights of app creators will be protected in the same way trademark rights are
More applicants will no doubt be revealed next week.