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“Origami pinwheel” wins logo contest as Newfold comes out

Kevin Murphy, May 21, 2021, 10:42:02 (UTC), Domain Registrars

Newfold Digital, by my reckoning the second-largest registrar group, has officially announced itself with a new logo and branding.

Newfold logoThe company was formed in February when Clearlake Capital merged Endurance International with, bringing dozens of domain and hosting brands under one roof.

The company now acts as an umbrella for,, Network Solutions,, CrazyDomains, ResellerClub, BigRock, BuyDomains, SnapNames and Namejet, among others.

It’s run by former CEO Sharon Rowlands.

The new logo was the result of a contest among over 100 Newfold employees that was won by system administrator Vishnu Pradeepan.

In a press release, he said:

The abstract shape of the ‘N’ in an origami-style pinwheel symbolizes good luck and represents an endless cycle of energy. That endless cycle of energy represents not just our team, who work tenaciously to ensure our customers are successful, but also the endless possibilities available in our connected world.

It seems you don’t need to pay an expensive ad agency for a decent-looking logo with a free side order of marketing waffle.


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