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KPMG dumps .com for dot-brand gTLD
Kevin Murphy, April 12, 2019, Domain Registries
KPMG has become the latest company to dump its .com domain in favor of its dot-brand gTLD.
The company recently announced that it is now using home.kpmg as its primary web site domain, replacing kpmg.com.
The migration appears to be complete already. URLs on the old .com address now bounce users to the equivalent page on .kpmg. Web searches for KPMG return the .kpmg domain as the top hit.
KPMG said in a press release:
The move enhances the KPMG brand through a strong, simplified name, and provides end users with a level of assurance that any site that ends with .kpmg is owned and operated by KPMG.
Since the top level domain can only be used by KPMG, visitors to sites that use the new top level domain can easily confirm its authenticity and be assured that the information they contain is reliable and secure.
The company said that it is the first of the “Big Four” professional services firms to make the switch.
This is technically correct. Rival Deloitte uses several .deloitte domains, but it has not bit the bullet and migrated from its .com.
Of the other two, Ernst & Young does not have a dot-brand, and PricewaterhouseCoopers does not use its .pwc extension beyond a single experimental domain that redirects to pwc.com.
KPMG had revenue just shy of $29 billion last year and is one of the most recognizable brands in the corporate world.
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