Schwartz sells porno.com for $8.9 million
The domain name porno.com has changed hands for $8,888,888, making it the fourth highest-value domain to be sold.
The seller is domain investor Rick Schwartz, notorious for owning lots of category-killer domains but hardly ever selling them. The buyer is WGCZ, a Prague-based company.
According to DN Journal, the sale is the fourth biggest ticket domain to be sold in an all-cash deal.
Schwartz bought the domain for $42,000 in 1997 from a college student who had acquired it the previous week for $5,000, according to a press release.
He said he’s made over $10 million from the domain with pay-per-click sales or redirecting traffic to other porn sites.
The related domain porn.com sold for $9.5 million in 2007. The highest-value deal to date is sex.com, selling for $13 million in 2010. The only non-porn domain to sell for more is fund.com, which fetched $9,999,950.
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