One-letter .lu domains could be bought for peanuts
Luxembourg’s ccTLD registry is auctioning off 2,825 one and two-character .lu domain names, and so far bids are looking very affordable.
The names have been reserved for two decades, but Restena began releasing them to trademark owners in August, and yesterday the landrush phase began.
The company has set up a special website for the auction.
After the first day of bidding, only one domain, j.lu, has attracted a bid in four figures (€2,000).
All 36 letters and numbers have at least one bid. Another 15 internationalized domains — single letters with diacritics or accents — have not yet attracted bids.
The domain with the most action so far is hu.lu — I wonder why — with a €500 top bid.
It’s still early days, and obviously most auction activity happens towards the end.
The plan is for the auctions to run for a minimum of 12 more days, but they could be extended into December.
On December 15, anything not already registered will be released for registration on a first-come, first-served basis.
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