.basketball domain emerges under GoDaddy with fewer hoops

The .basketball gTLD has finally had its coming-out party, with the registry announcing general availability this week.

Fédération Internationale de Basketball has outsourced management of the gTLD to sports marketing agency Roar Domains, doing business here as Roar.Basketball, which in turn is using GoDaddy Registry for the technical registry functions.

The domain has been in a seemingly interminable series of qualified launch programs, community priority registration phases and sunrise periods for the last four years, but FIBA said yesterday .basketball is now open to all-comers.

Technically, it’s been in general availability for a few months, but the broader marketing effort only began this week.

Right now, it’s being marketed via Roar’s site at be.basketball, where the base registration price is $50 a year. Premiums are available at higher prices.

Roar appears to be using Australian registrar Bombora Technologies, which GoDaddy acquired as part of its Neustar deal last year, as its primary — possibly exclusive — registrar.

Roar’s FAQ states that be.basketball “is the only site where you can register and manage a .basketball domain name”.

Other registrars are accredited, and almost 20 have a handful of presumed sunrise regs, but currently Bombora holds 80% of the 600 domains currently under management.

Weirdly, GoDaddy itself does not appear to currently sell .basketball names through its primary storefront.

Roar/FIBA originally had MMX as its partner, with CentralNic as its back-end, but that changed earlier this year when GoDaddy acquired most of MMX’s assets, including the .basketball relationship.

Fight over new sports gTLDs gets real ugly

The battle for contested new gTLDs .rugby and .basketball is turning nasty.
Roar Domains, a New Zealand marketing firm whose gTLD applications are backed by the official international bodies for both sports, is promising to pull out all the stops to kill off its competition.
The company, which is partnered with Minds + Machines on both bids, has told rival portfolio applicant Donuts that it will attack its applications for the two TLDs on at least three fronts.
Notably, Roar wants Donuts disqualified from the entire new gTLD program, and plans to lobby to have Donuts fail its background check.
The company told Donuts last month:

while we have no desire to join the chorus of voices speaking out against Donuts, it is incumbent on us to pursue the automatic disqualification of Applicant Guidebook Section 1.2.1, and every opposition and objection process available to us.

Applicant Guidebook section 1.2.1 deals with background checks.
Donuts came under more scrutiny than most on these grounds during the new gTLDs public comment period last year due to its co-founders being involved at the sharp end of domain investment over the last decade.
Demand Media and eNom, where founder Paul Stahura was a senior executive, have lost many UDRP cases over the years.
A mystery lawyer who refuses to disclose his clients started pursuing Donuts last August, saying the company is “unsuited and ineligible to participate in the new gTLD program.”
Separate (pseudonymous?) public comments fingered a former Donuts director for allegedly cybersquatting the Olympics and Disney.
While Roar has not claimed responsibility for these specific previous attacks, it certainly seems to be planning something similar in future.
In addition, Roar and International Rugby Board, which supports Roar’s application for .rugby, say they plan to official objections with ICANN about rival .rugby bids.
The IRB told Donuts, in a letter shortly before Christmas:

As the global representative of the sport and the only applicant vested with the trust and representation of the rugby community, we are unquestionably the rightful steward of .RUGBY.
…
Without the support of the global rugby community your commercialization efforts for .RUGBY will be thwarted. We are also preparing an objection to file against your application in accordance with ICANN rules to which you will be required to dedicate resources to formulate a response.

Roar and the IRB are also both lobbying members of ICANN’s Governmental Advisory Committee, which has the power to file potentially decisive GAC Advice against any application.
Roar told Donuts recently:

Roar serves as the voice and arm for FIBA [the International Basketball Federation] and IRB in the New gTLD area. We are pleased to have obtained four Early Warnings on behalf of our applications, and fully expect the GAC process to be completed to GAC Advice.

The Early Warnings against the two other .rugby applicants were filed by the UK government — the only warnings it filed — while Greece warned the two non-Roar .basketball applicants.
Roar is also involved with the International Basketball Federation (FIBA) on its .basketball bid.
While commercial interests obviously play a huge role, there’s a philosophical disagreement at the heart of these fights that could be encapsulated in the following question:
Should new gTLDs only be delegated to companies and organizations most closely affiliated with those strings?
In response to the UK’s Early Warning, Donut has written to UK GAC representative Mark Carvell asking for face-to-face talks and making the case for a “neutral” registry provider for .rugby.
Donuts told Carvell:

We believe gTLDs should be run safely and securely, and in a manner that is fair to all law-­abiding registrants, not only those predetermined as eligible. A neutral third party, such as Donuts, can be best capable of achieving this outcome.
…
Donuts believes a neutral operator is better able to ensure that the gTLD reflects the full diversity of opinion and content of all Internet users who are interested in the term “rugby.”
As the IRB is a powerful voice in rugby, an IRB‐managed registry might not be neutral in its operations, raising questions about its ability to impartially oversee the gTLD. For example, will IRB/Roar chill free speech by censoring content adversarial to their interests? How would they treat third parties who are interested in rugby but aren’t part of the IRB? What about IRB critics or potential rival leagues?

Despite these questions, no .rugby applicant has said it plans to operate a restricted registry. There are no applications for .basketball or .rugby designated as “Community” bids.
The IRB/Roar application specifically states “anyone can register a .rugby domain name.”
Both .basketball and .rugby are contested by Roar (FIBA/IRB/M+M), Donuts (via subsidiaries) and portfolio applicant Domain Venture Partners (aka Famous Four Media, also via subsidiaries).
Roar is a sports marketing agency that is also involved in bids for .baseball, .soccer, .football and .futbol. The New Zealand national team football captain, Ryan Nelsen, is on its board.
Here are the letters (pdf).

Rugby board tries for .rugby with TLDH

The International Rugby Board has applied to ICANN for the generic top-level domain .rugby with Top Level Domain Holdings, the IRB announced today.
It appears to be a defensive as well as offensive move, judging by the press release.
It’s about “protecting and promoting Rugby’s values and ethos” and ensuring .rugby “resides within the sport”, according to IRB chairman Bernard Lapasset.
The application will be filed in partnership with TLDH, as well as a new company called ROAR Domains, which appears to be a part of a Kiwi sports marketing agency.
If the bid is successful, TLDH subsidiary Minds + Machines will provide the registry back-end.
The IRB is the international body for rugby associations which organizes the Rugby World Cup.
There are already a few .sport bids, and the Australian Football League has applied for a .afl dot-brand, but I think .rugby may be the first sport-specific gTLD application to be announced.