The agenda for the two-day Digital Marketing & gTLD Strategy Congress in New York this March has been published, and I’m happy to say that DI is involved.
The Congress is being organized by Momentum Consulting Group and I expect it to have a bigger focus on dot-brand gTLDs than any other event of its kind to date.
The keynote speaker on day one is Georges-Edouard Dias, the chief digital officer for L’Oreal, which has applied for 13 gTLDs. Executives from Interbrand and Citi will also be speaking.
I’ve agreed to host a “fireside chat” after lunch on the first day, with Sally Costeron, ICANN’s senior adviser to the CEO on stakeholder engagement. Audience participation will be encouraged.
The subject of the discussion is: “How TLDs Empower Consumers, Offer Choice and Provide New Opportunities for Brands”. Here’s what the conference brochure (pdf) says:
At the core of the new TLD program was the desire for choice, competition and innovation. The new TLD program will help the Internet become more global (including Chinese, Arabic, etc letters). This keynote will outline ICANN’s commitment to a long term strategy with a plan for a system and structure to support the objectives.
Several sessions are also planned on domain registration and branding strategies for companies that have not applied for their own new gTLDs.
Conference tickets range from $1,295 to $1,695, depending on when you book. The next price increase is coming January 18.