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Twitter registers t.co for URL shortener

Kevin Murphy, June 9, 2010, 00:02:48 (UTC), Domain Registries

Twitter has registered the domain name t.co, to use as a secure URL shortener.

Just minutes ago, t.co started resolving to a page containing this text:

Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting tweets.

The page links to a FAQ describing its current URL shortener, twt.tl.

Whois.co shows it’s registered as part of .CO Internet’s Founders’ Program, the scheme the Colombian registry put in place to plug its upcoming launch.

Under this program, companies can partner with .CO to get a free premium .co domain if they commit to promote it.

TechCrunch was previously the highest-profile site to join the program, when it registered disrupt.co.

I would say getting Twitter on board definitely beats that deal.

.CO Internet is also currently auctioning e.co for charity. Bids have already reached $24,000.

UPDATE: Twitter published a blog post on the launch. I guess they beat me by about three minutes.

“When this is rolled out more broadly to users this summer, all links shared on Twitter.com or third-party apps will be wrapped with a t.co URL,” the firm says.

Probably too soon to say for sure, but it looks like Bit.ly is kinda screwed.

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