It looks like the .club gTLD is heading to auction.
Donuts’ two rival applicants for the string seem to have agreed to the auction designed by Cramton Associates and managed by a new Hong Kong company called Innovative Auctions.
Meanwhile, .Club Domains, LLC said it has raised $3.5 million to participate.
“We are happy to announce the successful raise of 3.5 million dollars for the purpose of acquiring and launching the .CLUB name,” .Club Domains founder Colin Campbell said in a press release.
Merchant Law Group is the third .club applicant. We understand it has also agreed to participate.
It very probably won’t be the only auction coming up in June. Donuts has committed 63 strings to the auction, inviting its contention set rivals to join in.