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.london predicts 50,000 landrush names

Kevin Murphy, July 1, 2014, 11:27:13 (UTC), Domain Registries

Two months into its combined sunrise/landrush period Dot London Domains estimates it will end July with 50,000 applied-for names.

A “projection based on current applications”, the number doesn’t say a heck of a lot about how many names have actually been applied for since the TLD opened for applications on April 29.

It could mean that 33,000 names, given that we’re two-thirds of the way through the launch phase. Alternatively, the registry could be predicting the kind of last-minute rush common to sunrise periods before 2014.

The number doesn’t say much about .london’s eventual number of names under management, given that there’s likely to be multiple applications for the same names.

If it were to sell 50,000 names, that would make it the fifth-largest new gTLD, based on today’s numbers.

The three-month launch phase combines the sunrise and landrush, with trademark owners listed in the Trademark Clearinghouse getting first priority.

Registrants based in London applying for a non-TMCH business name get second dibs, followed by Londoners generally and then anyone anywhere in the world.

Clashing applications will see the names going to auction. Sunrise applicants will not have to compete at auction with non-sunrise applicants, of course.

Back-end registry provider Minds + Machines is being promoted heavily as the primary registrar. It’s selling the names for £30 ($51) per year and pushing sunrise applicants to Com Laude.

1&1, 123-reg, GoDaddy, Fasthosts and CentralNic, which all have dedicated .london pages or sites, are also being promoted by M+M as partner registrars.

The cheapest deal of those registrars appears to be at FastHosts, which is selling at £24.99 ($42.85).

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