The world’s insatiable appetite for property in London is being reflected in applications for domain names during .london’s landrush, according to the registry.
Just a few days before the landrush ends, over 30 applications have been filed for properties.london, Dot London said, and apartments.london and houses.london “are among the most sought after” domains.
The registry said:
Trades that serve the property industry are also proving popular, with addresses such as removals.london and scaffolding.london receiving numerous applications, while there are three times as many applications for estateagent.london as for lettingagent.london.
The property market in London is utter madness right now. The average price of a house here is £567,392 ($963,275), up over 12% on a year ago, according to Zoopla.
I could buy a three-bedroom semi-detached house in the town of my birth for the price of a parking space in London.
Apartments literally smaller than a snooker table were selling for £90,000 ($152,000) two years ago.
It’s madness, I tell you, madness.
While much of the house price boom can be blamed on overseas investors, many of whom leave their properties vacant, Dot London is at least giving the city’s residents special treatment in .london.
The landrush is being carried out simultaneously with the sunrise period. Both commenced April 29 and end July 31.
Trademark owners get priority, followed by applicants with London addresses. In the event domains are contested by multiple applicants with the same priority, there’ll be a private auction.
Dot London says that the most-popular landrush domain is nightlife.london, completely unrelated to property. It has more than 40 applications.