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Uniregistry beats 1-800-FLOWERS.COM to .flowers

Kevin Murphy, September 10, 2014, 09:03:37 (UTC), Domain Registries

Uniregistry has won the contention set for .flowers, beating three other new gTLD applicants.

The company won the rights to the string after withdrawals from Donuts, Minds + Machines and a subsidiary of 1-800-FLOWERS.COM.

The price of forcing the withdrawals, as usual, has not been disclosed.

Uniregistry currently has 15 delegated new gTLDs and a handful of others, won at auction, that are in the contracting stage of the process.

The string “flowers” has a bit of a tainted history in the domain name space.

Investor Rick Schwartz famously paid $200,000 for flowers.mobi, only to sell it on a few years later to another investor for $6,500.

That domainer flipped it in 2012, and it ultimately wound up in the hands of 1-800-FLOWERS.COM for an undisclosed sum.

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