INCO flips a gTLD to Identity Digital

Internet Naming Co has sold one of its gTLDs to Identity Digital, barely a year after taking it from UNR.

The Registry Agreement for .juegos — Spanish for “games” — was assigned to ID subsidiary Dog Beach in early December, according to ICANN records.

ID already runs the English-language .games, while XYZ runs the singular .game. There is no singular gTLD in the Spanish.

.juegos in volume terms has been a disappointment. Originally with UNR predecessor Uniregistry, it peaked at 2,353 domains under management in 2016, when names were priced at around $20 a year.

But the gTLD was affected by Uniregistry’s decision to massively increase prices to compensate for weak volume in 2017, which caused some of the leading registrars to drop the TLDs from their storefront.

To this day, GoDaddy still does not carry .juegos, but Tucows seems to have started selling it again, at an eye-watering $500 a year. Wholesale pricing is believed to be $300 a year. Namecheap sells it for $368 a year.

.juegos had 649 domains under management at the last count. The largest registrar in Entorno, which unsurprisingly based in Spain.

INCO took over .juegos, along with a bunch of other former Uniregistry gTLDs, in late 2022.

It will be interesting to see if ID reduces prices to match .games, which is believed to wholesale at $20 a year.

.hiphop returns to GoDaddy after Uniregistry snub

The new gTLD .hiphop is back on GoDaddy’s storefront, more than six years after the company stopped carrying it in a controversy over prices.

Dot Hip Hop, which took over the registry from UNR (formerly Uniregistry) last year, announced the deal in a press release today.

The exposure should be good for the TLD, which has barely scraped together net growth of 400 domains since its relaunch with new drastically reduced pricing a year ago.

It currently has barely over 1,000 names in its zone file. It had about 650 this time last year.

GoDaddy is not nearly the cheapest place to grab a .hiphop, with its web site showing a retail price of $44, compared to about $25 at Namecheap and $35 at Hover.

.hiphop was on of 23 gTLDs managed by Uniregistry kicked out by GoDaddy in 2017 after Uniregistry massively increased its pricing without grandfathering on renewals.

A lot of those gTLDs are now owned by GoDaddy, after UNR sold off its portfolio two years ago. Ten that were acquired by XYZ.com do not appear to have returned to the leading registrar.

Most of the nine former UNR strings owned by newcomer and management successor Internet Naming Co also appear to be back on GoDaddy, apart from .forum, .hiv and .sexy.

Domainers grumble as GoDaddy cranks up commission fees

GoDaddy has “simplified” its commission structure across three secondary-market acquisitions, leading in many cases to domainers making less money in future from their sales.

The company said there will now be a standard 25% commission across its Afternic, Uniregistry and Dan aftermarkets, which will be reduced to 15% if domainers use GoDaddy’s name servers (and therefore landing pages).

The move prompted online grumbles from customers of Dan, which GoDaddy acquired last year. They’d been paying 9% commission on their sales, so they’re losing out no matter what name servers they use.

The low commissions had proven a draw for domainers prior to the acquisition, and the increase was widely expected following the acquisition last June.

It’s better news for Afternic customers, who were paying 20%. GoDaddy cherry-picked some data to suggest domainers could come out slightly ahead, depending on their mix of sales marketplaces.

The changes are effective February 1.

New new gTLD registry in town as Rostam buys UNR

UNR, the former Uniregistry, has emerged under new ownership, new leadership, and with another new name, apparently finalizing Frank Schilling’s piecemeal exit from the domain name industry.

The nine gTLD contracts remaining with UNR following its fire-sale auction 18 months ago are now owned by Internet Naming Company, which like UNR is based in Grand Cayman.

The new company, which appears to be a continuation of UNR yet promising a “clean slate”, is owned and run by Shayan Rostam, who was UNR’s chief growth officer and previously worked for XYZ.com and Intercap.

INC’s portfolio comprises .click, .country, .help, .forum, .hiv, .love, .property, .sexy, and the unlaunched .trust, which together have over 350,000 registered domains.

Registry-recommended retail pricing varies wildly between TLDs, from the .com-competitive, such as .click at $9.99, to the wallet-busting, such as .sexy at $2,999 and .forum at $1,199.

INC is also offering consulting, auction and management services for other TLDs, including dot-brands.

The emergence of INC means we now know where all 23 of the gTLDs UNR auctioned off last year ended up. XYZ.com wound up with 10, with GoDaddy, Top Level Design, Nova Registry and Dot Hip Hop all grabbing one or two each.

UNR sold its registrar business to GoDaddy and its registry back-end business to Tucows (which is supporting INC’s portfolio) last year, giving INC the ability to talk about going “back to basics”, unencumbered by any conflicts of interest.

The new company is using inaming.co for its web site. The individual TLDs’ sites still use UNR landing pages.

With mystery auction winner, .sexy prices go from $25 to $2,500

UNR is increasing the annual price of a .sexy domain from $25 to over $2,000, according to registrars.

The price increase will hit from April 30, according to registrars, but will not affect renewals on domains registered before that date.

French registrar Gandi said its retail price for a .sexy name will increase from $40 to $2,750. That’s after its mark-up. Belgian registrar Bnamed said in January prices were about to get 100 times more expensive.

The current wholesale price for .sexy is believed to be $25 a year. I’m guessing it’s going up to about $2,500, which is a price tag UNR has previously experimented with for its car-related gTLDs.

UNR CEO Frank Schilling has previously defended steep price increases for TLDs that under-perform volume-wise.

.sexy had barely 6,000 names under management at the last count, having peaked at about 28,000 in 2017.

The question is: who’s decided to increase the prices? Did .sexy actually sell when UNR tried to offload its portfolio last year, or is UNR keeping hold of it?

.sexy was among the 23 gTLD contracts UNR said it sold, mostly at auction, about a year ago. But it’s not one of the ones where the buyer has been yet disclosed.

The gTLDs UNR said it sold were: .audio, .blackfriday, .christmas, .click, .country, .diet, .flowers, .game, ,guitars, .help, .hiphop, .hiv, .hosting, .juegos, .link, .llp, .lol, .mom, .photo, .pics, .property, .sexy and .tattoo.

Of those, a new company called Dot Hip Hop bought .hiphop and XYZ.com bought .audio, .christmas, .diet, .flowers, .game, .guitars, .hosting, .lol, .mom and .pics.

ICANN has approved those 11 contract reassignments — after some difficulty — and said that there are six remaining in the approval process.

That only adds up to 17, meaning there are six more that UNR said it sold but for which it had not, as of a week ago, requested a contract transfer.

But in May last year, UNR “announced gross receipts of more than $40 million USD for its 20+ TLDs”, said there had be 17 participating bidders, and that 10 to 20 had “came away as winners, including six who will be operating TLDs for the first time”.

That leaves with at least five as-yet undisclosed winners from outside the industry, six contract transfers outstanding, and six gTLDs with an unknown status.

Neither UNR nor ICANN have been commenting on the status of pending transfers.

XYZ bought most of Uniregistry’s TLDs

XYZ.com has emerged as the winning bidder for 10 of the 17 new gTLDs that UNR, formerly Uniregistry, auctioned off last year.

The company bought .audio, .christmas, .diet, .flowers, .game, .guitars, .hosting, .lol, .mom and .pics, according to ICANN, which approved the transfer of each registry agreement today.

As previously reported, a new company called Dot Hip Hop bought .hiphop, albeit not at auction.

The contract reassignments come almost a year after the auction took place, and were delayed after ICANN got nervous about the fact that UNR had apparently sold matching Ethereum Name Service blockchain domains at the same time.

“This raised concerns because ICANN org was being asked to approve transactions that included not only the transfer of gTLD operations set out in the relevant registry agreements, but also included references and/or implications of the transfer of ownership rights in the gTLDs,” ICANN veep Russ Weinstein wrote today.

“To be clear, the registry agreements do not grant any property ownership rights in the gTLD or the letters, words, symbols, or other characters making up the gTLD string,” he added.

Six more UNR gTLD contracts remain in the approval process, but ICANN blamed this on the timing of when the assignment requests were submitted.

The UNR auction last April raised over $40 million, according to UNR.

ICANN is blocking 23 gTLD transfers over blockchain fears

ICANN is objecting to the transfer of 23 new gTLDs from UNR to an unknown number of third parties, because it’s scared that the associated non-fungible tokens may break the internet and its own authority over it.

The mystery of how UNR’s auction in April of its entire new gTLD portfolio has so far not resulted in a single ICANN Registry Agreement changing hands appears to have been solved.

It’s because UNR bundled each contract sale with a matching top-level “domain name”, in the form of an NFT, on the Ethereum Name Service, an alt-root based on the Ethereum blockchain, and ICANN is worried about what this means for both the long-term interoperability of the DNS and its own ability to act as the internet’s TLD gatekeeper.

This all emerged in an emergency Request for Reconsideration filed by a company called Dot Hip Hop, which bought .hiphop from UNR earlier in the year.

It turns out .hiphop is the TLD alluded to by Digital Asset Monetary Network, which in October became the first to out itself as a UNR buyer while not naming its gTLD. The purchase was made separately from the April auction, despite .hiphop being “mistakenly” listed as one of the lots.

It also turns out that consultant Jeff Neuman, who’s been a leading figure in the ICANN community since its inception, was behind long-time employer Neustar’s application for .biz, and is a big fan of musical theater, is chief legal officer of and a partner in DHH.

In his reconsideration request, Neuman rages against the fact that it had been over 120 days at time of writing since DHH and UNR had applied to have the .hiphop contract reassigned, but that ICANN is continuing to drag its feet despite DHH long ago passing its due diligence review (which Neuman says cost an excessive $17,000).

DigitalAMN lists DHH as a subsidiary in its recent Securities and Exchange Commission filings. The company is publicly listed but essentially pre-revenue, making its ability to start selling domain names rather quickly rather important.

ICANN has repeatedly delayed approval of the reassignment, provided no visibility into when approval will come, and has repeatedly asked the same questions — largely related to the NFTs — with only slight rewording, Neuman says:

ICANN Org has already communicated to DHH that it has already met all of the criteria required under the Registry Agreement. Yet still, ICANN is withholding consent based on its mere curiosity about the former owner of the .hiphop, TLD (UNR Co), and based on the questions that ICANN keeps re-asking, has presumably conjured up non-issues that: (a) have already been addressed by DHH on multiple occasions over the past 123 days, (b) are beyond the scope of ICANN’s mission, and (c) are philosophical, fictional and frankly do not exist in this matter.

The ENS NFT is a “de minimus” component of the transaction that DHH didn’t even know about until after it had already decided to buy .hiphop, the request states, and ICANN has no authority over the blockchain so the existence of an NFT is not a valid reason to deny the reassignment.

I think I also detect a race card being played here. The RfR spends a bit of time talking about how ICANN’s foot-dragging is making the Org look bad to “traditionally underserved communities where the Hip Hop culture has thrived, globally”.

Apparently referring to DigitalAMN, the RfR states:

In addition to such partner being established at the birthplace of Hip Hop (Bronx New York), by its founder who shares the same birthdate as Hip Hop (August 11th), its mission is to provide financial literacy and economic opportunities for those communities and cultures that are traditionally under-represented, under-funded and under-valued.

DigitalAMN is majority-owned and led by Ajene Watson, who is black. One of company’s stated goals is to connect early stage companies with capital from non-traditional investors (not just the “privileged few”) using non-traditional means.

The RfR goes on to say:

The most dominantly underserved, under-funded and under-valued communities, are also those that embrace and are part of the Hip Hop culture. This Partner has embraced what seemed to be an opportunity to provide domain name registration services to a culture that knows nothing of ICANN, nor the domain name industry. Now, its first impression of the ICANN community is unnecessary delay, a lack of transparency, and bureaucratic indecision—just another gatekeeper to prevent equitable access. In their eyes, they consistently see deadlines that are never met (by ICANN), a lack of information as to why their launch is being held up, and an entity (ICANN) that takes weeks/months to act on anything with no end in sight. In their view, it would appear that ICANN, as an organization, cares nothing about serving the public interest, or about the impact of its actions (or in this case inactions) on the undervalued communities this Partner aims to support.

It should be noted that 22 other unrelated UNR gTLD reassignments are also in limbo, so it’s not like ICANN has a problem in particular with hip-hop music or those who enjoy it.

ICANN, in its response to the RfR, lays all the blame with UNR for, it says, refusing to provide “fulsome and complete” answers to its questions about the NFTs. In a December 10 letter to Neuman, ICANN VP Russ Weinstein wrote:

Significant questions remain, including regarding the role and rights conveyed to the proposed assignees related to the NFTs created on the ENS. For these reasons, ICANN must continue to object to and withhold its consent to all pending Assignments proposed by UNR, including yours.

The RfR was denied by ICANN’s Board Accountability Mechanisms Committee on a technicality. DHH had filed an “emergency” request based on ICANN’s staff inaction, but emergency requests only apply to board action or inaction.

Neuman appears to have known this in advance. It appears DHH just wanted to get something in the public record about the state of play with UNR’s gTLDs.

ICANN seems to have two problems with the NFTs, and they’re both big, existential ones.

First, ENS is essentially an alt-root, and when you have competing roots there’s the risk of TLDs colliding — two or more registries claiming authority for the same TLD — breaking the global interoperability of the internet.

Second, but related, the existence of alt-roots threatens ICANN’s authority.

ICANN has no authority over ENS or the NFT names that live on it, so for a registry to run a TLD in the both the authoritative ICANN root and the alt-root of the ENS could cause problems down the road.

While NFTs can be “owned”, gTLDs are not. UNR is merely the party ICANN has contracted with to run .hiphop. While UNR and any subsequent assignees have a presumptive right of renewal, it’s possible for ICANN to terminate the contract and hand stewardship of the gTLD to another registry. It’s not merely a hypothetical scenario.

Should that ever happen with .hiphop, ICANN wouldn’t have the authority to seize the ENS NFT, meaning the old registry could carry on running .hiphop in the ENS while the new registry runs it in the ICANN root, again breaking global DNS interoperability.

You could spin it either way — either ICANN is worried about interoperability, or it’s worried about protecting its own power. These are not mutually exclusive, and are both probably true.

One thing’s the sure, however — in roadblocking these gTLD transfers, ICANN is playing into the hands of critics and blockchain fanboys who argue for decentralized control of naming, with ICANN as their bogeyman.

Tucows buys UNR’s registry business as Schilling bows out

Tucows has acquired UNR’s registry business, the latest in the piecemeal sale of the old Uniregistry by founder Frank Schilling.

The Canadian registrar said it is taking on the technology platform as well as 10 UNR staffers.

Not many details of the deal, not even the purchase price, have been revealed.

“While I am slowly getting out of the industry, it’s important to me to know that my businesses are being left in the best hands,” Schilling said in a brief Tucows press release.

The deal gives Tucows a registry component to match rival GoDaddy, which acquired Neustar’s registry business last year, and makes the company the latest to throw itself into the vertically integrated domain space.

GoDaddy acquired Uniregistry’s registrar business last year also.

The UNR registry was originally Internet Systems Consortium’s but was acquired by UNR towards the beginning of the current new gTLD cycle.

It’s not currently clear which TLDs, if any, continue to run on the UNR platform. The company auctioned off 20 gTLDs in May, making $40 million, but did not disclose the buyers and none of the ICANN contracts have yet changed hands.

Certain ICANN approvals are needed before the deal closes, Tucows said.

Neither company answered DI’s questions about which TLDs are making the move, but Tucows VP Dave Woroch told us:

We are purchasing their registry platform and technology/intellectual property. In addition to servicing a number of registry operators, this platform will be applicable or beneficial to our broader registrar business, and we are looking at how we can implement some of that technology into our registrar platform. Along with this purchase of the registry platform, we have the unique opportunity to bring on a very experienced team of software engineers with specific expertise, and that will benefit our domain business at a time when it has been particularly challenging to add talent…

Tucows will be actively marketing itself as a backend registry provider, both for gTLDs and ccTLDs, and if there is another round of new gTLDs, we would fully expect to participate there as well.

Could .trust be the next big crypto TLD?

UNR has some big plans for .trust, a gTLD that mysteriously was omitted from its big fire-sale auction last month.

When UNR auctioned 23 of its gTLD portfolio, raising over $40 million over a three-day event, it escaped pretty much everyone’s notice — including mine — that .trust was not among those up for sale.

UNR, the former Uniregistry, acquired the TLD from NCC Group last November. It had been owned before NCC by Deutsche Post.

While it’s technically live, it’s never sold a domain.

It had been expected to launch as a vanilla gTLD around about now, but it seem plans have changed.

Registrars have been told to expect something “innovative” instead, and UNR tells me it has big plans it’s not ready to talk about yet.

My hunch? Crypto.

This is pure speculation based on nothing more than the string being closely associated with the kind of cryptocurrency slash blockchain slash non-fungible token malarkey the interwebs is going barmy for at the moment.

While UNR has not disclosed the identities of its auction winners, it has said at least one buyer is from the blockchain world.

Given UNR’s evident boredom with basic, workaday gTLDs, we’d have to expect its single retained top-level domain to do something a bit special, right?

UNR cuts $5.2 million from price of new gTLD portfolio

UNR has reduced the opening bids on almost all of the gTLDs it plans to auction off later in the week, to the tune of a whopping $5.2 million.

According to the minimum opening bids listed on the auction web site today, the job lot of 23 TLD contracts could go for as little as $11.65 million, if there’s no competitive bidding whatsoever.

That’s compared to the $16.87 million total when the TLDs were first announced for auction back in January.

It’s a no-reserve auction of UNR’s entire portfolio of gTLDs that runs from Wednesday to Friday this week.

Some gTLDs, such as .hiv and .juegos, have no minimum bids.

The only TLD to receive a price increase since January is .llp, which had a $0 listing back then but is now listed at $200,000. There’s been no change in .llp’s fortunes since then — it’s still unlaunched.

The music-themed .country, which had no list price in January, now has a $300,000 tag.

The biggest discount comes on .link, once listed with a $3 million opener, now reduced to $2 million.

Nine of the gTLDs are now priced at below the original ICANN application fee of $186,000.

Here’s a table comparing the January minimum bid to today’s pricing.

[table id=66 /]

UNR, which sold off its registrar and secondary market businesses to GoDaddy and its stakes in three car-themed gTLDs to XYZ.com last year, plans to remodel itself as a back-end operator post-auction.

UPDATE: According to UNR, the January prices were preliminary and published accidentally, and no changes have been made since late January or early February.