Latest news of the domain name industry

Recent Posts

UNR getting out of the registry business with $17 million no-reserve auctions on 23 new gTLDs

Kevin Murphy, January 27, 2021, 15:25:51 (UTC), Domain Registries

UNR, the former Uniregistry, plans to auction off its portfolio of 23 new gTLD contracts in April.

The company, owned by domain investor Frank Schilling, said on a new web site at auction.link:

In a move to completely dedicate the company and its resources to its backend registry and IP rights protection services, UNR has announced that 23 of its Top Level Domain assets will be sold in no-reserve auctions on April 28, 2021.

The TLDs will be sold individually, rather than as a package.

While they’re all no-reserve auctions, the published starting prices add up to $16,870,000. Some have minimum bids of zero, some are less than the price UNR paid ICANN for its application fee back in 2012.

Here’s a list of the TLDs, along with their starting prices.

.audio$500,000
.blackfriday$350,000
.christmas$350,000
.click$1,000,000
.country
.diet$500,000
,flowers$500,000
.game$3,500,000
,guitars$250,000
.help$1,300,000
.hiphop$250,000
.hiv$0
.hosting$1,000,000
.juegos$0
.link$3,000,000
.llp$0
.lol$500,000
.mom$500,000
.photo$1,300,000
.pics$500,000
.property$850,000
.sexy$570,000
.tattoo$150,000

The prices appear to be based on the reg fee and volume of existing registrations, which range wildly from around 300 for .hiv to 159,000 for .link. The .country gTLD, aimed at country music makers and fans, currently has no starting bid listed.

The most-likely buyers of these gTLDs would be the rapidly dwindling list of fellow portfolio registries, such as Donuts and Radix.

While UNR’s exit from the registry business may be surprising — Schilling was a big fan of new gTLDs and Uniregistry applied for 54 of them, investing $69 million — it’s merely the latest stage of the business being dismantled.

Uniregistry sold its registrar and secondary market businesses to GoDaddy last year, and later sold its stake in three car-related gTLDs to business partner XYZ.com.

UNR said the April auctions will be managed over one day by Innovative Auctions, which is pretty much the de facto standard player in new gTLD auctions.

While the company says the auctions are open to “businesses and individuals”, I’m pretty sure ICANN rules forbid a gTLD being owned by individuals.

The company now plans to focus on being a pure-play back-end registry services provider, with a focus on dot-brand gTLDs, where it will continue to compete with the likes of GoDaddy, CentralNic, Donuts and Verisign.

Tagged: , , , ,

Comments (2)

  1. Nice this is made public: +1

  2. Snoopy says:

    Thanks for posting the details.

Add Your Comment