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.security names priced at $3,000, .theatre at $750

Kevin Murphy, January 20, 2016, 10:27:38 (UTC), Domain Registries

XYZ.com may be best known for its budget .xyz gTLD, but its portfolio is increasingly leaning toward the super-premium end of the industry price range.

The company entered Early Access Period with its .security, .protection and .theatre gTLDs today, and they ain’t cheap.

.security and .protection are expected to carry retail prices of $3,000 a year, when they hit general availability a week from now.

Today, they’re $65,000 apiece, with the price reducing to $35,000, $15,000, $8,750 and $5,000 over the coming days.

Meanwhile, .theatre starts at $64,000, going down to $32,000, $14,000, $7,000 and $4,000 before finally settling at the GA RRP of $750.

All three gTLDs were acquired by XYZ.com from other applicants.

That was also the case for .cars, .car and .auto, which XYZ runs in a joint venture with Uniregistry, where retail prices are roughly $2,500.

In terms of competition, .security and .protection are probably up against .trust, while .theatre may well find itself in competition with .tickets, which has made inroads in Broadway.

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Comments (5)

  1. Keith says:

    Ridiculous prices I hope all these overpriced extensions fail miserably. With .com at $10 these companies desrve to fail

  2. Omar says:

    Well these prices are just crazy ain’t they? Not sure who would pay them.

    Stick to .com.

    -Omar

  3. Bob says:

    “That was also the case for .cars, .car and .auto, which XYZ runs in a joint venture with Uniregistry, where retail prices are roughly $2,500”
    In every string that Schilling is involved it is a big loss for a potential buyer. He is trying to take an advantage of everything every one and everywhere.

  4. McTim says:

    If I was a domain “investor” I would readily pay $750 for security.theater !!

  5. McTim says:

    or theatre as the case may be

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