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This latest Chinese bubble could deflate ccTLD growth

Kevin Murphy, June 10, 2019, 14:44:58 (UTC), Domain Registries

With many ccTLD operators recently reporting stagnant growth or shrinkage, one registry has performed stunningly well over the last year. Sadly, it bears the hallmarks of another speculative bubble originating in China.

Verisign’s latest Domain Name Industry Brief reported that ccTLDs, excluding the never-shrinking anomaly that is .tk, increased by 1.4 million domains in the first quarter of the year.

But it turns out about 1.2 million of those net new domains came from just one TLD: Taiwan’s .tw, operated by TWNIC.

Looking at the annual growth numbers, the DNIB reports that ccTLDs globally grew by 7.8 million names between the ends of March 2018 and March 2019.

But it also turns out that quite a lot of that — over five million names — also came from .tw.

Since August 2018, .tw has netted 5.8 million new registrations, ending May with 6.5 million names.

It’s come from basically nowhere to become the fifth-largest ccTLD by volume, or fourth if you exclude .tk, per the DNIB.

History tells us that when TLDs experience such huge, unprecedented growth spurts, it’s usually due to lowering prices or liberalizing registration policies.

In this case, it’s a bit of both. But mostly pricing.

TWNIC has made it much easier to get approved to sell .tw names if you’re already an ICANN-accredited registrar.

But it’s primarily a steep price cut that TWNIC briefly introduced last August that is behind huge uptick in sales.

Registry CEO Kenny Huang confirmed to DI that the pricing promo is behind the growth.

For about a month, registrants could obtain a one-year Latin or Chinese IDN .tw name for NTD 50 (about $1.50), a whopping 95% discount on its usual annual fee (about $30).

As a result, TWNIC added four million names in August and September, according to registry stats. The vast majority were Latin-script names.

According to China domain market experts Allegravita, and confirmed by Archive.org, one Taiwanese registrar was offering free .tw domains for a day whenever a Chinese Taipei athlete won a gold medal during the Asian Games, which ran over August and September. They wound up winning 17 golds.

Huang said that the majority of the regs came from mainland Chinese registrants.

History shows that big growth spurts like this inevitably lead to big declines a year or two later, in the “junk drop”. It’s not unusual for a registry to lose 90%+ of its free or cheap domains after the promotional first year is over.

Huang confirmed that he’s expecting .tw registrations to drop in the fourth quarter.

It seems likely that later this year we’re very likely going to see the impact of the .tw junk drop on ccTLD volumes overall, which are already perilously close to flat.

Speculative bubbles from China have in recent years contributed to wobbly performance from the new gTLD sector and even to .com itself.

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