Verisign to delete .name 3LDs and email addresses

If you needed more evidence of how innovation-resistant the domain name industry can be, Verisign is killing off two non-standard services that have been running for a quarter-century.

The registry plans to discontinue sales of third-level domains in the .name gTLD, along with an email forwarding service that offered punters personalized email addresses.

.name is a gTLD approved by ICANN in its first round, in 2000. It went live in 2001 with a novel but arguably confusing registration flow — registrants were only able to acquire third-level domains.

If you wanted to register kevin.murphy.name, the registry (originally Global Name Registry, since acquired by Verisign) would register murphy.name to itself first and control the DNS of the second-level domain.

This has led to the unusual situation where, for example, andrew.hedges.name and david.hedges.name are registered to two different guys, using two different registrars, years apart. Neither David nor Andrew Hedges owns hedges.name.

According to a Registry Services Evaluation Process request approved by ICANN recently, Verisign will not only stop selling third-level domains, but it will also delete existing registrations:

Currently, third level domain names may be registered in the .name TLD. This RSEP seeks to discontinue third level domain name registrations due to declining usage and limited registrar support of the service.

Upon discontinuation, no new third level domain names will be registered and existing third level domain names will be terminated.

How many registrants and domains will be affected by this move is not clear, but it’s not zero. Monthly transaction reports show .name has about 96,000 domains under management, but the mix between 2LD and 3LD is not disclosed.

It appears that the deletion of these arguably premium surnames will make them available for registration again, but it’s not yet clear how Verisign plans to handle this. The drop? Auctions? It’s not stated in the RSEP.

Verisign is also turning off the email forwarding service that GNR offered since launch 25 years ago.

This service offered users email aliases using .name domains. You could pay to have firstname@lastname.name forward to your Hotmail, for example, (this was 2002). The domain would belong to the registry, the user just got use of the alias.

Verisign says this will be discontinued and the associated email addresses and MX records removed. SLDs that were used by the service will become available for registration again after one year.

Again, it’s not clear how many users will be affected but it does not appear to be zero. Verisign said it will give its registrars 90 days notice before it turns off the service, though it seems they’re mostly already aware of it.

It was pretty clear almost from the outset that the three-level structure GNR originally proposed was not a great business model in practice. It only took a couple of years before it started selling .name SLDs as well.

New gTLD applicants take note — non-standard registration paths tend to be unpopular with registrants and registrars alike.

Verisign cranks up guidance as .com swells

Verisign has significantly bumped up its growth expectations for 2026, saying it expects to sell far more domains than previously thought.

The company said it expects its domain name base — the combined domains under management for .com and .net — to grow by between 3.1% and 4.3% over the course of the year.

That’s a notable increase from the prediction of 1.5% to 3.5% it made just three months ago.

Verisign ended March with 176.1 million names in its base, up 3.7% on a year earlier and 2.54 million domains during the three months of Q1.

CEO Jim Bidzos told analysts that the renewed growth came primarily as a result of marketing programs aimed at its registrars, its registrars return to a focus on customer acquisition, and AI web site creation tools.

Verisign reported Q1 revenue up 6.6% versus last year at $429 million, with net income up from $199 million to $215 million.

It threw cash at its shareholders, buying back $214 million of stock and giving them a $0.81-per-share dividend.

More Verisign bitchiness as .com price rise revealed

Verisign is putting up the price of a .com domain again, and it clearly wishes it could raise it even more.

The registry said that it will increase the base annual wholesale fee by 71 cents from $10.26 to $10.97 effective November 1 this year.

That’s the maximum 7% hike it’s permitted to impose under its trilateral arrangement with ICANN and the US Department of Commerce.

It’s the first announced price increase in two years. That’s because its contract only allows rises in the last four out the six years of its duration.

The company has never failed to exercise its price-raising powers, but it did freeze its fees during the first year of the Covid-19 pandemic.

But it has also never failed in recent years to make catty comments suggesting a profound bitterness that its prices are regulated at all.

Announcing Verisign’s first-quarter financial results last week, CEO Jim Bidzos said:

The new $10.97 price that will become effective November 1 is the maximum price that we can charge registrars. The registrars, however, are entirely price unrestricted and can sell .com registrations at any retail price they choose, and those prices often differ significantly from the price we are limited to.

This apparent frustration has been a prominent mantra since the company negotiated the latest version of the .com contract, during which Joe Biden’s Commerce had evidently wanted lower pricing and Verisign had pushed back with a call for greater regulation in downstream pricing.

Current .com registrants will be able to lock in their current prices by renewing their names for up to 10 (in practice usually nine) years before the price hike takes effect.

.com zone tops 160 million domains

The .com zone file contained more than 160 million domains for the first time today.

Registry operator Verisign is currently reporting 160,009,277 in the zone, with 162,479,075 .com names registered overall.

Names in the zone file are the ones with nameservers and therefore usable on the internet.

The milestone comes just over five years after the zone passed 150 million names, which happened January 13, 2021, according to my records.

The .com story has been a lumpy one in recent years, as registrars focused on increasing revenue per customer rather than shifting volume, but Verisign seems to have returned to steady growth in recent quarters.

Single-letter .com lawsuit thrown out of court

A domainer trying to lay claim to all remaining unregistered single-character .com and .net domain names has had his lawsuit against ICANN thrown out of court for a third time.

Bryan Tallman of VerandaGlobal.com (dba First Place Internet) reckons he is owed the rights to domains such as 1.com and a.net because he registered the matching second-level domains in the non-Latin versions of both gTLDs.

His original lawsuit, filed two years ago, stated that he paid Verisign, via registrar CSC Global, $25,285 for 1.닷넷 on the understanding that this would give him exclusive rights to 1.com and 1.net, which would be worth many millions of dollars.

.닷넷 is Verisign’s transliteration of .net in the Hangul script. Tallman registered dozens of other single-character Latin domains in internationalized domain name .com/.net transliterated gTLDs, thinking he could later get the .com/.net equivalents.

His argument was pretty flimsy, based primarily not on ICANN policy but on an ambiguously worded letter from Verisign to ICANN.

The first complaint was rejected by the Los Angeles Superior Court in March 2024. Tallman amended his complaint, but this was also thrown out this January. Tallman plodded on, regardless, with a third amended complaint.

This time, the judge has run out of patience. Last month, he threw out the lawsuit entirely, with no leave to amend, saying Tallman did not have standing to sue as he had failed to show that he had any contractual relationship with ICANN at all.

With a few grandfathered exceptions such as x.com, owned by Elon Musk, all single-character .com and .net domain names have been reserved from reservation since the 1990s for stability reasons that are probably no longer particularly applicable.

A move by Verisign to experimentally auction o.com to a motivated buyer fizzled out a few years ago, likely indirectly due to the likely buyer’s relationship to a sexy Russian spy.

Two more dot-brands leave Verisign for GoDaddy

Verisign’s ongoing shedding of its registry back-end services clients continued recently, with two dot-brands moving to GoDaddy Registry.

The two gTLDs are .norton, the anti-virus brand which now belongs to Gen Digital, and .capitalone, the dot-brand for the financial services firm Capital One. Both recently updated their IANA records to show GoDaddy is now the technical contact.

The loss of .norton is perhaps notable because of Verisign’s shared history with the brand. Verisign allowed Symantec, then-owner of the Norton brand, to use the Verisign brand to sell SSL certificates for a few years following a $1.3 billion deal in 2010.

But Verisign has spent the last few years deliberately unloading its registry services clients onto its competitors. Other beneficiaries of this wind-down have included Identity Digital and Nominet.

.com off to strong start in Q3

Verisign’s .com gTLD had a relatively strong showing in the first month of the third quarter, its zone file growing by over half a million domains.

The TLD had 155,946,391 names in its zone at the start of August, up 526,205 names or 0.34% on the start of July.

For comparison, the zone grew by 464,822 names in June, 795,533 in the whole of Q2 and 817,590 in the whole of Q1.

Other strong volume performers in July were cheapo new gTLDs .xyz and .top, which grew by 257,830 domains (5.63%) to 4,840,663 and 224,816 domains (5.2%) to 4,547,051 respectively.

In percentage terms, the biggest growers were .casa, up 82.83% or 14,974 domains to 33,051, .mobi, up 47.05% or 121,174 domains to 378,703 and .help, up 39.55% or 22,513 domains to 79,275.

In raw domain terms, the biggest losers in zone file growth in July were .lol (down 97,718 to 294,656), .sbs (down 42,169 to 839,977) and .bond (down 37,845 to 150,272).

Of the 1,194 TLDs for which I currently have monthly growth stats, about 250 shrank, about 420 grew, and the rest (largely dot-brands or unlaunched generics) were flat.

.com is back as Verisign discounts bear fruit

Verisign’s .com returned to growth in the first quarter after the company offered its registrars marketing programs that substantially discounted the retail price of domains.

The company ended the quarter with 169.8 million .com and .net domains under management, a 777,000-name increase on the end of 2024. It’s the first time it’s reported quarterly DUM growth in almost two years.

While the company did not break out the split between the two TLDs, my records show that .com’s zone file grew by about 800,000 names during the quarter, while .net’s shrank by about 100,000.

Verisign has now upgraded its guidance for DUM growth this year to between a 0.7% decrease and a 0.9% increase, the first time its guidance has had a top-end in positive territory in some time. In February, it guided at between negative 2.3% and negative 0.3%.

The major reason for the reversal of fortunes is the program of discounts that have seen some registrars sell .com domains to customers recently for less than half of the usual $10.26 wholesale price.

“It’s still early, but we do see signs of registrars shifting towards customer acquisition, and we also see more registrar engagement with our marketing programs,” CEO Jim Bidzos said on an earnings call with analysts tonight.

In previous quarters last year, the fact that registrars were focused on squeezing more revenue out of their customers, rather than driving new registrations, was blamed for .com losing DUM.

Bidzos said that sales were up across all three of its core geographic markets — the US, EMEA and Asia-Pacific. On previous calls, North America and China were noted for weaknesses.

If there’s any reason to believe that the guidance is cautious, it’s because of what Bidzos and analysts euphemistically referred to as “the macro”, or “macro-economic situation”.

At this particular point in history, that’s code for US President Donald Trump’s erratic behavior with regard to world trade and tariffs, that has spooked economies globally. It’s not at all clear yet how this crisis might affect the domains market.

Verisign reported net income of $199 million for the quarter, up from $194 million a year ago, on revenue up 4.7% at $402 million. Operating income was up from $259 million to $271 million

The company, which has to date mainly been rewarding investors with share buybacks, has now also started issuing quarterly cash dividends. This quarter, they’re all getting $0.77 per share.

Verisign gave Trump $100,000

Remember January 20, 2025, about a thousand years ago, when Donald Trump was inaugurated for his second term as President of the United States?

Remember how the dais at the Capitol rotunda was stacked with tech bros including Mark Zuckerberg, Jeff Bezos and Tim Cook, each of whom had authorized million-dollar donations to the Trump inauguration fund?

You will not have seen Verisign CEO Jim Bidzos among the crowd of VIP supporters, but it turns out that’s probably only because his company didn’t cough up enough cash.

The .com registry operator donated $100,000 to the Trump Vance Inauguration Committee, records published Sunday by the Federal Election Commission show.

I’ve searched the disclosure (pdf) for other deep-pocketed domain industry companies and CEOs but couldn’t find any.

The Verisign donation is only a tenth of the size of donations made by Meta, Google and Cook, and is a drop in the ocean compared to the overall size of the fund, which reports put at an eye-watering $245.3 million.

The aforementioned tech bros were accused at the time of making the donations in order to curry favor with the new administration. Some, such as Meta, have since changed their policies to pander to Trump’s sensibilities.

Verisign’s most critical engagement with the US government comes via its Cooperative Agreement with the National Telecommunications and Information Administration, part of the Department of Commerce.

The Cooperative Agreement is the document that cements Verisign’s monopoly over .com and gives it its price-raising powers, currently set at 7% in four out of the six years of the contract’s duration.

The deal was renewed last year and is not due to be renewed under the current Trump administration (unless…). Prices had been frozen for six years under Obama, but Trump reinstated the 7% powers in 2018 during his first term.

But Verisign has also been engaged in talks with the NTIA about downstream pricing — at registrars and domain investors — that have a lot of people worried.

Renewing the agreement last November, the NTIA said that “prices at both the wholesale level and downstream, including prices charged by resellers and substantial markups by warehousers, need to be addressed”.

These talks appear to have stalled due to lack of leadership at NTIA, which is headed by a political appointee. Even 91 days after Trump was inaugurated, the agency does not yet have a confirmed chief.

Adam Cassady, formerly with the Federal Communications Commission, is currently acting assistant secretary, but Trump’s pick as his permanent replacement is Arielle Roth, policy director on the Senate’s commerce committee.

Roth came in for a grilling over suggestions she would use her powers over broadband policy to benefit Elon Musk’s Starlink, but seems to be a shoo-in for confirmation

In Verisign’s most recent earnings call, Bidzos noted that “unregulated retail price increases exceed our wholesale price increases”, adding “we look forward to engaging with our new regulators”.

So what does a hundred grand buy you nowadays? I guess we’ll find out soon.

Regulator going after suicide site that even Epik banned

UK communications regulator Ofcom has opened its first public investigation under the new Online Safety Act, targeting a notorious forum that has been linked to dozens of suicides globally.

The probe demands that the site in question provide evidence that it protects its UK users from illegal or harmful content — in this case “encouraging or assisting suicide”.

Failure to do so could lead to Ofcom fining the site’s owners millions, or seeking court orders to have other companies, such as advertisers or internet service providers, disrupt its business, Ofcom said.

The law is often talked about in the context of large social media companies such as Facebook and TikTok, which are often accused of algorithmically instilling suicide ideation in children, but it applies to any service that allows user-to-user content.

This apparently extends to web forums. Some non-controversial sites have already closed down rather than bear the expense of complying.

The Act doesn’t specifically mention domain registrars and registries as being covered by its provisions, but GoDaddy, for example, certainly seems to think it does. It even reckons its domain search feature might be covered.

Ofcom isn’t naming the suicide site, so I won’t either, but it’s not hard to identify by connecting a few dots.

It uses a domain in Verisign’s .net, currently registered with Cloudflare’s registrar. Both registry and registrar are US companies.

The site in question lost its original .com name in 2021 when Epik — yes, even the controversial, free-speech-loving old Epik under Rob Monster — reportedly thought it was too hot to handle.

The site’s administrators have today called the probe “blatant overreach” and accused Ofcom of a “censorship agenda”. They’re currently begging users for cryptocurrency donations.

Media investigations have linked the site to more than 50 suicide deaths. In some cases, the site’s users reportedly goaded their victims, including some children, to take their own lives.

The admins, knowing the site is a target, have previously said they have back-up domains that they could switch to within minutes if they get shut down.