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Toshiba goes all-in on its dot-brand
Kevin Murphy,
March 4, 2025, 15:33:35 (UTC),
Domain Registries
Japanese electronics giant Toshiba is throwing its weight behind its dot-brand gTLD, .toshiba.
The company announced today that from next month it will start to migrate all of its employees to @mail.toshiba email addresses, starting with group parent Toshiba Corp, which currently uses @toshiba.co.jp.
For an unspecified period, mail sent to the current .jp addresses will auto-forward to .toshiba, but this backwards compatibility will be turned off eventually, the company said.
Toshiba said the switch will “prevent unauthorized use of email addresses by phishing emails impersonating people in Toshiba Group and reduce security risks”. This is often pitched as a key benefit of dot-brands.
The company has been using global.toshiba as its primary web site domain for a few years already. It maintains other localized domains in ccTLDs and .com as well.
Apart from global.toshiba and mail.toshiba, .toshiba has no other functioning dot-brand domains.
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