Latest news of the domain name industry

Recent Posts

The internet just got its first new TLD since 2022

Kevin Murphy, April 21, 2026, Domain Registries

There’s a new gTLD in the root, the first time ICANN has added a string in over four years.

Don’t get too excited though: it’s a dot-brand, kinda.

As of the weekend, .merck is live and resolving, though only the mandatory nic.merck registry domain exists right now.

The gTLD is interesting because it seems to be a rare example of two companies with the same name sharing a dot-brand.

The only other such arrangement I’m aware of is .sas, which is shared by the SAS Institute and SAS Airline, neither of which actually use it.

.merck seems to be jointly controlled by two pharmaceutical companies, one American and one German, both called Merck, which were under common ownership until World War I split them apart.

After they both applied for .merck in ICANN’s 2012 application round, over a decade of lawyering followed before they finally came to an arrangement.

There’s no Specification 13 in the .merck Registry Agreement, so it’s not technically an exclusive-use dot-brand at this time.

The back-end registry services provider, perhaps surprisingly, is South Africa-based DNS Africa, in what seems to be the company’s first deal outside its home continent.