.black gTLD has seen boost since George Floyd killing
Afilias’ little-known new gTLD .black has seen a noticeable increase in registrations in the last few weeks, as Black Lives Matter protests span the globe.
Between January 1 and May 25 this year, the day on which George Floyd was killed by Minneapolis police over a trivial offence, the gTLD’s zone file grew by 227 domains.
But in the 22 days since the killing, as BLM protests have spread across the US and elsewhere, it’s grown by 292 domains, currently standing at a modest 4,490.
Basically, it’s grown in three weeks by more than the previous five months combined.
The domain georgefloyd.black was registered May 27, after video of the incident shared on social media had attracted mainstream media attention, and is currently parked at GoDaddy.
Other .black domains registered since his death include accountable.black, lives.black, understanding.black, listen.black and itshardbeing.black.
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