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Identity Digital takes over 25-year-old TLD

Kevin Murphy, May 20, 2026, Domain Registries

Identity Digital’s recent acquisition spree has continued, with the company recently taking over as registry operator for a sponsored gTLD that made its debut in 2001.

The registry’s affiliate, Jolly Host, has taken over .aero from aerospace trade group SITA, the Societe Internationale de Telecommunications Aeronautique, according to ICANN records.

.aero was one of the original “test-bed” new gTLDs that prevailed in the 2000 application round.

It’s a little different to a normal gTLD acquisition — .aero is a sponsored gTLD designed to serve a specific community, and there are registration restrictions in place.

The main barrier to registration is the requirement to be a member of the industry and have a SITA Membership ID, obtainable from the registry web site, before you can go to a registrar to get your name.

As such, SITA is not washing its hands entirely of the TLD. It will continue as .aero’s “Sponsor”, responsible for setting policy, with Identity Digital now contractually designated as “Registry Operator”.

.aero is cheaper to run that your typical gTLD. The registry contract calls for annual payments to ICANN of just $5,000, rather than the standard $25,000, as long as it has fewer than 50,000 domains under management.

It currently has about 13,000 domains in its zone file and renewals retail starting at about $40 per year.

The fact that .aero is currently sponsored and restricted doesn’t necessarily mean it will stay that way. There’s plenty of precedent, from .xxx to .med, of sponsored registries casting off their roots to broaden their appeal.

It’s the sixth gTLD contract Jolly Host has taken over so far this year after, .safety, .dot, .jot, .circle and .onl.

Identity Digital acquires another dormant gTLD

Kevin Murphy, May 11, 2026, Domain Registries

Identity Digital has taken over another 2012-round new gTLD that never launched.

The ICANN contract for .safety recently changed hands, with original registry Safety Registry Services handing over the keys to Jolly Host, the same Identity Digital affiliate that has now picked up five gTLDs this year.

The seller is a subsidiary of W W Grainger, a large industrial supply company that has safety products among the wide range of gear it produces.

The company had intended to run .safety in a restricted fashion, perhaps via a controlled membership organization.

But that never happened. It didn’t register a single domain. Its commitment to and enthusiasm for the gTLD is perhaps exemplified by the fact that its registry web site has been headered “SAFETY REGISTERY SERVICES” (sic) for over a decade.

Jolly host this year has taken on three gTLDs from Amazon, and one from iRegistry, bringing its total portfolio of gTLDs to something in the region of eight trillion.