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Unstoppable wants to be a registry back-end
Unstoppable Domains has applied to ICANN to become a back-end registry services provider, according to the company’s CEO.
Matt Gould told DI that the company is currently going through the Registry Service Provider Evaluation Program, which pre-approves RSPs prior to next year’s next round of applications.
There are 27 companies with applications submitted to the program, according to ICANN’s latest stats, but Unstoppable is the first confirmed market newcomer.
The company is a recently accredited registrar, but is best-known for selling names on non-DNS blockchain naming systems.
Gould said Unstoppable plans to use its RSP accreditation for its own gTLD applications and those of its crypto-company clients. It doesn’t sound like it will be aggressively competing for customers in the traditional DNS space.
The accreditation is necessary because Unstoppable intends to vertically integrate, marrying traditional DNS with on-chain names in its gTLDs, so extra technical work is needed, Gould said.
Unstoppable is building its registry infrastructure using Google’s open-source Nomulus software, he said.
Unstoppable tops four million names
Unstoppable Domains says it has now registered over four million names on its collection of blockchain-based alternative naming systems.
The volume appears to spread across multiple extensions. Unstoppable runs names such as .crypto, .x, .wallet and .nft, as well as dozens of more obscure branded strings, such as .pudgy and .bald, with its partners.
If we were to treat the whole Unstoppable portfolio as a single TLD, it would be about as large as India’s .in or France’s .fr, and hundreds of thousands of names larger than XYZ.com’s .xyz.
It would be more than twice as big as RealNames was at its peak, and many times larger than AOL Keywords. Just saying.
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