doMEN, the .me registry, is marketing .me domain names with a series of comedy videos, presented in the form of a knockout competition and sweepstake.
The three-week “Comedy Cagematch” will see 30-second videos featuring 16 comedians being voted on by internet users. Voting gets you the chance to win a $500 camera.
The campaign has been put together by comedy-focused ad agency RadioFace, which has already produced this video featuring stand-up TJ Miller.
Apparently, if you have a .com you also have to use words like “problopportunity” (which I thought was pretty funny).
The promotion starts on Register.me from October 8. Only Americans and Canadians can enter the sweepstakes.