Applicant Auction has revealed the starting price of the first live new gTLD to be auctioned off.
Dotreise’s .reise will have a minimum starting bid of $400,000 when it hits the block on February 27, the company revealed.
There will be no reserve.
It seems quite possible that the registry is barely covering its costs, assuming the TLD sells. The application fee was $185,000, and no doubt the company has racked up many more expenses over the last three or four years.
The TLD, which is German for “.travel” has been in general availability since August but has fewer than 1,300 registrations, selling at up to $180 a year.
It competes with Donuts’ $25-a-year .reisen, which pretty much means the same thing.