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.reise is first live new gTLD to hit the auction block

Kevin Murphy, January 7, 2015, 21:24:16 (UTC), Domain Registries

German domain registry Dotreise has become the first company to reveal that it wants to sell off a new gTLD.

Innovative Auctions is to handle an auction on February 27 at which Dotreise will attempt to unload the unwanted string, it emerged this evening.

The word “reise” is German for “travel”.

The gTLD has failed to capture much interest since it launched. As of today, it has just 1,254 domains in its zone file, about 1,000 of which were registered in its first week of general availability last August.

At launch, it had just a handful of registrars. Only four registrars sold more than 100 names in August.

It’s currently a relatively big-ticket TLD, which may account for the low sales. It retails for about $170 to $180 at United-Domains, the registrar that has shifted the most .reise names to date.

That would put revenue for .reise at under a quarter of a million dollars a year, based on its current volume, I guess.

It competes with Donuts’ .reisen, which has pretty much the same meaning but has been available a month longer and retails for under $25 a year; .reisen has a slightly bigger zone file, at 3,839 domains.

According to Innovative, the company behind Applicant Auction, which helps settle new gTLD contention sets with auctions:

The .REISE TLA will be a simultaneous ascending clock auction, similar to the format of the Applicant Auction. There will be no buyer commission for this auction, so no additional fees – you just pay the winning price if you win.

It’s a one-day auction.

Innovative had planned to auction off multiple live gTLDs in October, but was hit by delays.

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