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Apple using apple.news as (yawn) redirect service

Kevin Murphy, September 22, 2015, 09:29:36 (UTC), Domain Registries

Apple has become the latest famous brand to deploy a new gTLD domain in the wild.

The domain apple.news has been observed this week being used as a URL redirection service by its Apple News app.

It seems that when somebody shares a link to a news site via social media, using Apple News, the app automatically shares an apple.news redirect link instead.

The domains apple.news and www.apple.news do not resolve to web sites (for me at least) but Google has already indexed over a thousand apple.news URLs. Clicking on these links transparently punts the surfer to the original news source.

UPDATE: Thanks to Gavin Brown for pointing out in the comments that apple.news does resolve if you specify “https://” rather than “http://” in the URL. The secured domain bounces visitors to apple.com/news.

It puts me in mind of .co’s original flagship anchor tenant, Twitter, which obtained t.co five years ago and continues to use it as its core URL redirection service.

It’s impossible to tell what impact t.co had on the success of .co — the domain was in use from .co’s launch — but it surely had some impact.

.news, a Rightside TLD, had just over 24,400 domains in its zone file yesterday. We’ll have to see whether Apple’s move has an impact on sales.

Taryn Naidu, Rightside’s CEO, said in a press release:

This is just the start, but Apple.NEWS is the most significant use of a new top-level domain (TLD) yet, and I am very excited at the promise and potential that this development signals. Whether they’re used as a complementary domain, content-sharing links (bit.ly, but with branding) or a simple re-direct, new domain extensions have a real and important place in every company’s overarching brand strategy today.

There’s no denying that having popular software automatically generating links for your gTLD is a great way to raise awareness.

But is this as significant as Apple actually launching a web site at apple.news, or switching from .com to .apple, and encouraging people with marketing and branding to actually type those domains into their browsers? I’m skeptical.

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Comments (2)

  1. Gavin Brown says:

    > The domains apple.news and http://www.apple.news do not resolve to web sites (for me at least)

    They only work over HTTPS. So http://apple.news won’t work, but https://apple.news will.

    It’s nice that Apple is deploying a “secure-only” system but it’s suprising that they don’t do a redirect from HTTP with the Strict-Transport-Security header.

  2. This is good news for the new gTLDs as it will give a boost to their promotion.

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