Rightside has become the latest gTLD registry to open up in China.
The company said today it has created a Wholly Foreign-Owned Enterprise, basically a local subsidiary, in the country.
This is the same beachhead in China taken by Minds + Machines and Famous Four Media recently.
Draconian Chinese government regulations on domain registries and registrars require formal accreditation before domain names can be used by Chinese citizens.
Opening up a local office or working with a local proxy appear to be requirements to obtain this accreditation.
Rightside points out that 45% of new gTLD domain names — 5.4 million — are registered in China. Its own portfolio has seen 90,000 of these.