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Google quietly launches .new domains sunrise

Kevin Murphy, October 14, 2019, 13:00:07 (UTC), Domain Registries

Google Registry will allow trademark owners to register domains matching their marks in the .new gTLD from tomorrow.

While the company hasn’t made a big public announcement about the launch, the startup dates it has filed with ICANN show that its latest sunrise period will run from October 15 to January 14.

As previously reported, .new is a bit of a odd one. Google plans to place usage restrictions that require registrants to use the domains in the pursuit of “action generation or online contention creation”.

In other words, it wants registrants to use .new in much the same way as Google is today, with domains such as docs.new, which automatically opens up a fresh Google Docs word processing document when typed into a browser address bar.

From January 14, all the way to July 14, Google wants to run a Limited Registration Period, which will require wannabe registrants to apply to Google directly for the right to register a name.

During that period, registrants will have to that they’re going to use their names in compliance with .new’s modus operandi. It’s Google’s hope that it can seed the space with enough third-party content for .new’s value proposition to become more widely known.

If you’re wanting to pick up a .new domain in general availability, it looks like you’ve got at least nine more months to wait.

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