Google to launch two fun new gTLDs next month

Google Registry is continuing its piecemeal rollout of new gTLDs with the launch of .ing and .meme this September.

Both TLDs will go to sunrise for a month from September 20, with general availability from December 5.

While both will have more-expensive Early Access Period phases, .meme is also getting a Limited Registration Period where “only content creation platforms specializing in the creation and distribution of internet memes may apply”.

While .meme is a pretty self-explanatory regular TLD with standard amount of long-tail potential, I think .ing might be the first TLD ever to launch with domain hacks as the primary envisaged use case.

Google gave “design.ing or writ.ing, ink.ing or row.ing” as potential domains.

There are a finite number of English verbs that would work well with a .ing suffix, potentially limiting registrations. I doubt the TLD will pass the 50,000 name threshold at which ICANN starts charging transaction fees, unless some other use cases are found.

Newly launched .zip already looks dodgy

A trawl through the latest zone file for Google’s newly launched .zip gTLD reveals that it is likely to be used in malware and phishing attacks.

.zip is of course also a filename extension used by the ZIP archive format, often used to compress and email multiple files at once, and many domains registered in the .zip gTLD in the last few days seem ready to capitalize on that potential for confusion.

I counted 3,286 domains in the May 14 zone file, and a great many of them appear to relate to email attachments, financial documents, software updates and employment information.

I found 133 instances of the word “update”, with sub-strings such as “attach”, “statement”, “download” and “install” also quite common.

Some domains are named after US tax and SEC forms, and some appear to be targeting employees at their first day of work.

I don’t know the intent of any of these registrants, of course. It’s perfectly possible some of their domains could be put to benign use or have been registered defensively by those with security concerns. But my gut says at least some of these names are dodgy.

Google went into general availability with eight new TLDs last Wednesday, and as of yesterday .zip was the only one to rack up more than a thousand names in its zone file.

The others were .dad (913 domains), .prof (264), .phd (605), .mov (463), .esq (979), .foo (665) and .nexus (330).

Google to drop EIGHT new gTLDs

Google Registry has announced launch details for eight new gTLDs that it has been sitting on for almost a decade.

It plans to launch .foo, .zip, .mov, .nexus, .dad, .phd, .prof and .esq over the coming couple of months, with all eight following the same launch schedule.

Sunrise will begin this weekend, April 2, and run for a month. The Early Access Periods will run for a week up until May 10, when they’re all go into general availability.

The .zip and .mov spaces will be worth keeping an eye on, especially for those in the security space.

Both gTLDs match popular file extensions — for compressed data and video respectively — which could present opportunities for innovation among the internet’s more nefarious players, such as phishers and malware distributors.

.zip is for “tying things together or moving really fast”, Google said, while .mov is “for moving pictures and other things that move”.

All of the new spaces appear to be marketed at general audiences, with no registration restrictions.

“Everyone thinks you’re a spammer” if you buy keyword domains, says Googler

A veteran Google “Search Advocate” has said he’s “not a fan” of keyword-rich domain names, partly because they’ll make people think you’re a spammer.

John Mueller responded to a Reddit thread from a user wondering whether it’s worth splashing out $2,000 on a two-keyword .com domain for his new business.

Mueller responded, according to Search Engine Roundtable and Search Engine Journal:

I’m not a fan of keyword-keyword domains, but YMMV [your mileage may vary]. Random thoughts:

everyone thinks you’re a spammer

changing business focus, or even expanding, is harder

you have no brand name, there’s nothing that people can search for which “obviously” should show your site. You’re always competing, you’re not building value with long-term users.

Google partners with UN on aids.day, womens.day and more

Google Registry has landed itself possibly the highest-profile anchor tenant of the new gTLD program to date — the United Nations.

Various UN organizations have picked up about 20 premium .day domains and launched redirects to promote the corresponding UN-recognized issue-awareness days that occur throughout the year.

For example UNAIDS has registered aids.day to raise awareness of the disease on December 1, World AIDS Day, UN WOMEN has registered womens.day for International Women’s Day on March 8, and UNICEF has registered childrens.day for November 20, World Children’s Day.

(If you’re wondering: International Men’s Day is not a UN-recognized event. The domain mens.day, which doesn’t resolve for me, was registered last month, apparently to somebody in Germany where, ironically, it is not observed.)

The UN domains all seem to redirect to pages on existing UN sites on other TLDs, rather than having bespoke web sites.

Google launched .day in late 2021 and has sold about 14,000 domains so far. It maintains a calendar of the various days and corresponding .day names at new.day, which also serves as a lead generator.

Google reveals launch dates for two new gTLDs

Google is slowly working through its backlog of unlaunched new gTLDs, this week announcing go-live dates for two dormant strings.

.boo and .rsvp will both follow the same launch schedule, with month-long Sunrise periods for trademark owners beginning October 4 and general availability starting November 15.

There will also be Early Access Periods, where names can be secured early for daily-decreasing premium fees, running from November 8 to November 15.

Google Registry described .boo as for those “building a website for love, laughs, or a surprise”, while .rsvp is for customers “celebrating a wedding, throwing a fundraiser, or accepting bookings for their business”.

They appear to be among the lightest-touch Google TLDs in terms of restrictions.

Google has been sitting on both gTLDs for over eight years.

Google to launch a shopping-themed gTLD next week

Google is dipping into its bag of dormant gTLDs again, planning to start selling a shopping-themed string next week, apparently having abandoned plans to use it as an exclusively YouTube-related space.

The gTLD is .channel, which it applied for 10 years ago as a closed, Google-only gTLD, with this mission statement:

The sole purpose of the proposed gTLD, .channel, is to host select YouTube channels’ digital content. The proposed gTLD will introduce a dedicated Internet space in which select YouTube channel providers can link to the content hosted on their respective YouTube page.

But the company has changed its mind in the intervening decade and the new plan bears little resemblance to the application.

Now, we’re looking at something commerce-themed that at least at first will be sold via hand-picked channel partners. There’s no mention of YouTube in the registry’s new policies, which state:

.channel domain names are intended solely for use by creators and publishers to host or redirect to storefronts featuring digital and physical products, and audience-building mechanisms for the purpose of monetization.

That sounds rather like it’s going up against the likes of .shop, .store and .shopping.

While a weaker string, Google’s brand carries a lot of weight when it comes to new gTLD sales, and it sounds like the company is going to lean into partners for its initial wave of registrants a little like Amazon did with .bot.

The current launch plan submitted to ICANN calls for a year-long Limited Registration Period starting May 2, saying:

prospective registrants may submit an application to register a .channel domain name through an onboarded content creation platform (each, a “Platform”) on which the prospective registrant has an account.

Platforms will review applications and work with Registry Operator to have domains registered to prospective registrants

I’m speculating a bit here, but I’m guessing we’re talking about e-commerce and storefront-creation services, which could include both registrars and non-registrars.

Before the LRP, the company has told ICANN (pdf) that the invitation-only Qualified Launch Period for .channel will begin on March 29 and run to May 2.

This period, where domains may carry a premium fee, gives the registry a chance to build up its base of anchor tenants who can be leveraged to market .channel to a broader customer base.

Trademark owners will want to note that the sunrise period runs from April 5 to May 9. They’ll have to launch a rules-compatible storefront or keep their domains defensively dark.

There’s no word on general availability yet.

Nightmare downtime weekend for some eNom and Google customers

Some eNom customers have experienced almost two days of downtime after a planned data center migration went titsup, leading to DNS failures hitting what users suspect must have been thousands of domains.

Social media has been filled with posts from customers complaining that their DNS was offline, meaning their web sites and email have been down. Some have complained of losing money to the downtime.

Affected domains include some registered directly with eNom, as well as some registered via resellers including Google Workspace.

The issue appears to have been caused by a scheduled data center migration, which was due to begin 1400 UTC on Saturday and last for 12 hours.

The Tucows-owned registrar said that during that time both reseller hub enom.com and retail site enomcentral.com would be unavailable. While this meant users would be unable to manage their domains, DNS was expected to resolve normally.

But before long, customers started reporting resolution problems, leading eNom to post:

We are receiving some reports of domains using our nameservers which are failing to resolve. Owing to the migration we are unable to research and fully address the issue until the migration is complete. This is not an expected outcome from the migration, and we are working to address it as a priority.

The maintenance window was then extended several times, by three to six hours each time, as eNom engineers struggled to fix problems caused by the migration. eNom posted several times on its status page:

The unexpected extension to the maintenance window was due to data migration delays. We also discovered resolution problems that impact a few hundred domains

eNom continued to post updates until it finally declared the crisis over at 0800 UTC this morning, meaning the total period of downtime was closer to 42 hours than the originally planned 12.

A great many posts on social media expressed frustration and anger with the outage, with some saying they were losing money and reputation and others promising to take their business elsewhere.

Help, it's Monday morning in the UK, I have a team who need to work. I have customers who want to place orders. I have a new partnership in progress which will be ruined at this rate. Please please let us know what is happening. #enom #enomdown @enomsupport

— Karen Burns (@cooper_karen) January 17, 2022

@enom @enomsupport What on the world is going on? Every 3 hours we get another boilerplate message saying “another 3 hours” This is completely unacceptable. How are you going to fix this and how are you going to make people whose work sites have been down all weekend whole?

— Andrew Pershing (@Sci_Officer) January 16, 2022

I almost have begrudging respect for how badly @enom has fucked the pooch with their migration. Blowing up your service so badly that your customers can’t even take their business elsewhere is some galaxy brain shit.

— Keith (@FilthySpecs) January 16, 2022

Same. I'm in a group with 6 other bloggers who also have the same DNS issue. Our sites have been down since yesterday. We're losing ad income & have readers who can't access the information they need.

— Elaina Newton (@TheRisingSpoon) January 16, 2022

Some said that they continued to experience problems after eNom had declared the maintenance over.

@enom your service status website states incorrect status for Google services? My email is still down!!! Also, getting error when logging in to enom domain management console!

— Tomislav Pavosevic (@tompavosevic) January 17, 2022

eNom primarily sells through its large reseller channel, so some customers were left having to explain the downtime in turn to their own clients. Google Workspace is one such reseller that acknowledged the problems on its Twitter feed.

Some customers questioned whether the problem really was just limited to just a few hundred domains, and eNom seemed to acknowledge that the actual number may have been higher.

Looks like one of the most severe internet outages I've seen in years is underway and has not hit MSM yet! @enom, "largest wholesaler of Internet domains" has screwed up a migration and taken possibly up to 2M domains offline.
Certainly my measly 100+ are dead.
See @enomsupport

— 😷Andy Stringer (@AndyStringer) January 17, 2022

At this point, we have been able to track a few hundred. If you have domains that are affected we encourage you to reach out to help@enom.com with the domain(s) in question.

— enomsupport (@enomsupport) January 16, 2022

I’m in contact with Tucows, eNom’s owner, and will provide an update when any additional information becomes available.

Google to release another new gTLD next month

Google Registry is gearing up to unleash another gTLD from its stockpile of unreleased strings next month.

The gTLD is .day, one of over 100 that Google applied for in 2012 after a reported brainstorming session at the company.

According to its application:

The specialization goal of the proposed gTLD is to offer a new Internet environment that allows users to create and organize events that have or will occur on a particular day. The proposed gTLD will provide a single domain name hierarchy for Internet users globally to promote celebrations, such as a holi.day, wedding.day, or birth.day.

With that in mind, it’s difficult to see .day being a high-volume TLD along the lines of Google’s popular .app or .dev gTLDs.

While the company itself doesn’t seem to have addressed the launch publicly, it has given details to registrars and informed ICANN about its start-up dates.

It started a Qualified Launch Program program earlier this week. That’s where it gets to hand out a limited number of domains to hand-picked anchor tenants.

The sunrise period, restricted of course to trademarks, begins December 14 and ends January 24.

General availability starts January 25, according to registrars and ICANN records, with a seven-day Early Access Period during which domains can be purchased at daily-decreasing premium prices.

Full regular-price general availability begins February 1.

These eight companies account for more than half of ICANN’s revenue

While 3,207 companies contributed to ICANN’s $141 million of revenue in its last fiscal year, just eight of them were responsible for more than half of it, according to figures just released by ICANN.

The first two entries on the list will come as no surprise to anyone — they’re .com money-mill Verisign and runaway registrar market-leader GoDaddy, together accounting for more than $56 million of revenue.

Registries and registrars pay ICANN a mixture of fixed fees and transaction fees, so the greater the number of adds, renews and transfers, the more money gets funneled into ICANN’s coffers.

It’s perhaps interesting that this top-contributors list sees a few companies that are paying far more in fixed, per-gTLD fees than they are in transaction fees.

Binky Moon, the vehicle that holds 197 of Donuts’ 242 gTLD contracts, is the third-largest contributor at $5.2 million. But $4.9 million of that comes from the annual $25,000 fixed registry fee.

Only 14 of Binky’s gTLDs pass the 50,000-name threshold where transaction fees kick in.

It’s pretty much the same story at Google Registry, formally known as Charleston Road Registry.

Google has 46 gTLDs, so is paying about $1.1 million a year in fixed fees, but only three of them have enough regs (combined, about one million names) to pass the transaction fees threshold. Google’s total funding was almost $1.4 million.

Not quite on the list is Amazon, which has 55 mostly unlaunched gTLDs and almost zero registrations. It paid ICANN $1.3 million last year, just to sit on its portfolio of dormant strings.

The second and third-largest registrars, Namecheap and Tucows respectively, each paid about $1.7 million last year.

The only essentially single-TLD company on the list is Public Interest Registry, which runs .org. Despite having 10 million domains under management, it paid ICANN less than half of Binky’s total last year.

The anomaly, which may be temporary, is ShortDot, the company that runs .icu, .cyou and .bond. It paid ICANN $1.6 million, which would have been almost all transaction fees for .icu, which peaked at about 6.5 million names earlier this year.

Here’s the list:

[table id=62 /]

Combined, the total is over $70.5 million.

The full spreadsheet of all 3,000+ contributors can be found over here.