Yawn… Google buys shortcut g.co for millions

Do I have to write another 19 of these stories?
.CO Internet has announced the sale of the domain name g.co to Google. It will be used – shock! – as a URL shortener for Google’s services.
While the selling price has not been disclosed, I believe the starting bid for single-character .co domains is around $1.5 million. I expect Google will have paid more.
Google said on its official blog that only Google will be able to create g.co short links and they’ll only redirect to Google sites, unlike goo.gl, which is its customer-facing shortening service.
This is excellent news for .CO, of course. It gets yet another super-high-profile anchor tenant that will spread .co links (and, hopefully for the company, awareness) around the web like a virus.
Amazon acquired a.co, z.co and k.co, Overstock is of course now known as O.co, Go Daddy got x.co and Twitter is using t.co as its official URL shortener.
By my reckoning, that leaves another 19 one-letter .co names to sell. The registry’s windfall could quite easily amount to a year’s revenue for just 26 registrations.
That’s not including the numbers, of course.
Speaking of numbers, .CO also announced today that Silicon Valley incubator 500 Startups is to use 500.co, instead of 500startups.com, as its official domain.
Entrepreneurs, not URL shorteners, are .CO’s target market, vital for its longevity, so it was a very smart PR move to combine these two customer wins into one announcement.

Firefox gives greater visibility to domains

Mozilla has reportedly dropped the http:// from the address bar in the latest pre-release version of the Firefox browser, in order to make the domain more prominent.
The changes, spotted over at ConceivablyTech, would also remove the trailing slash from URLs and present everything other than the top and second level of the domain in gray text.
So instead of
http://www.example.com/
you’d see something like
www.example.com
Google Chrome already does something similar, although it presents the lower levels of the domain in the same shade text as the top two.
The blog reported that the https:// will continue to be displayed for encrypted pages.
Earlier this year, Google was reported to be working on a Chrome UI that dropped the address bar altogether, which struck me as one of the more idiotic ideas — from a choice of many — to come out of the company.

Go Daddy: let registrars seize domain names

Go Daddy has called for domain name registrars, not registries, to be responsible for seizing domain names associated with criminal activity.
In testimony submitted yesterday to the US House Subcommittee on Intellectual Property, Competition and the Internet, general counsel Christine Jones said that instructing registries to turn off domains can sometimes cause more harm than good.
Registrars, she said, often aid law enforcement with investigations into, for example, child pornography, and that registry interference can be dangerous.
In her prepared remarks (pdf), Jones wrote:

The registry in many instances has no knowledge of these highly confidential and sensitive matters, and we have experienced several occasions in which the sudden disabling of a domain name by a registry disrupted weeks or months of work investigating serious criminal activity by the registrant.
We would like to see future government and private industry efforts focused on naming the registrar as the primary contact for courts and law enforcement regarding all criminal and civil matters relating to domain names.

Also testifying was John Morton of US Immigration and Customs Enforcement, the agency responsible for recent controversial domain name seizures under Operation In Our Sites.
The ICE operation has so far bypassed registrars, going directly to registry operators such as VeriSign. This is arguably more efficient, and avoids jurisdictional problems associated with non-US registrars.
Other registrars have previously echoed Jones’ remarks. Registrars have the relationship with the customer, after all. When a domain is seized by a registry, they have to deal with the fallout.
As we saw with the first phase of the ICE seizures last year, the fact that the registrar had no knowledge of the matter led to a misunderstanding and ICANN being blamed in several media reports.
But yesterday’s Congressional hearing, which aimed to gather information for legislation expected to replace the Combatting Online Infringement and Counterfeiting Act (COICA), spent very little time discussing domains.
At one point, Rep. John Conyers took Morton to task for ICE’s accidental seizure of over 80,000 third-level domains as part of a child porn sting.
Jones was also quizzed about the difference between filtering domains at the ISP level (which she said was unworkable and potentially dangerous) and blocking them at the registry-registrar level.
But Google was in the room, in the form of general counsel Kent Walker, and he took most of the flak, with Congressmen lining up to grill him over Google’s apparently happiness to connect users to bootleg digital content and counterfeit physical goods.

Demand Media says Google change no big deal, yet

Demand Media has said that recent changes to Google’s search engine algorithm does not appear to have had a material impact on its business.
Google said yesterday that it has changed its code to demote “sites which are low-value add for users, copy content from other websites or sites that are just not very useful”.
This was widely interpreted as being designed to hit “content farms”, which make up one of Demand’s major revenue streams. The company also owns number two domain registrar eNom.
In a blog post, published less than four hours after Google announced the change, Demand executive vice president Larry Fitzgibbon wrote:

As might be expected, a content library as diverse as ours saw some content go up and some go down in Google search results… It’s impossible to speculate how these or any changes made by Google impact any online business in the long term – but at this point in time, we haven’t seen a material net impact on our Content & Media business.

It remains to be seen if the changes will have any impact on traffic and revenue at Demand, which recently executed an IPO, but Fitzgibbon played down the company’s focus on search traffic.
Demand also measures success based on metrics such as direct navigation, repeat visits and traffic from social media, he wrote.

Google to crack down on “content farms”?

Bad news for domain developers? Bad news for Demand Media?
Google is to take another look at how its search engine ranks “content farms”, according to a new blog post by principal engineer Matt Cutts.
In a discussion about search quality and web spam, Cutts wrote:

As “pure webspam” has decreased over time, attention has shifted instead to “content farms,” which are sites with shallow or low-quality content. In 2010, we launched two major algorithmic changes focused on low-quality sites. Nonetheless, we hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.

The post does not get into any details about what hearing feedback “loud and clear” means, but it certainly suggests that Google will rethink how low-quality content sites are ranked.
This could be problematic Demand Media, which generates a lot of its revenue from “content mill” sites such as eHow, which is widely derided but ranks highly for many searches.
Demand Media is on the verge of going public.
It might also not be great news for domain investors who choose to develop their domains with low-quality content, although I suspect that kind of site would be harder to detect than a large mill.

TucsonShooting.com crashes after Tucson shooting

A gun blogger had his web site crash shortly after Saturday’s bloodbath in Tucson, Arizona, because he owns the domain name TucsonShooting.com.
To be clear, the domain has nothing to do with the failed assassination attempt on Rep Giffords. The blogger just likes shooting and he’s based in Tucson. He’s owned the domain since 2002.
In this video, he explains what happened to his site after the massacre, which killed six people.

The domain TucsonShooting.com is the first hit in Google when you search for [tucson shooting], testifying to the power of a good SEO domain. It redirects to GunWebsites.net.
The blogger notes:

Who in their right mind would think there’d be someone so opportunistic to capitalize on a tragedy like this by putting up a domain either ahead of time or so quickly?

Clearly, he hasn’t met many domainers.

Google and Facebook to cut off thousands for World IPv6 Day

Some of the internet’s biggest companies are going to deliberately break their web sites for a day, for hundreds of thousands of users, in order to raise awareness of IPv6.
Google, Facebook and Yahoo are among the companies that will go into production with the protocol for 24 hours, starting at midnight UTC, June 8, for World IPv6 Day.
For the day, the companies will make their sites accessible using a dual stack of IPv4 and IPv6. Most users will be unaffected and will be able to access the services as normal.
But Google predicted on its blog that 0.05% of users may “experience connectivity problems, often due to misconfigured or misbehaving home network devices.”
Facebook purportedly has 500 million users, so presumably it’s expecting 250,000 of them to be cut off from its site for the day, with a corresponding dip in ad impressions and revenue.
World IPv6 Day is being overseen by the Internet Society. ICANN/IANA does not appear to have a role, despite it having global responsibility over IP address allocations.
ISOC’s site says:

The goal of the Test Drive Day is to motivate organizations across the industry – Internet service providers, hardware makers, operating system vendors and web companies – to prepare their services for IPv6 to ensure a successful transition as IPv4 addresses run out.

The IPv4 pool is estimated to be exhausted next month, when IANA allocates the final five /8 blocks to the Regional Internet Registries. The RIRs are expected to run out of addresses in November.
Not too long after that, IPv6 will be the only choice if you want to obtain IP addresses through official channels. If you want IPv4, you’ll have to head to the gray market.

Go Daddy-Google group targets bogus pill merchants

The newly forming industry body tasked with taking down web sites selling fake pharmaceuticals plans to meet next month to develop its mission statement and charter, according to Go Daddy general counsel Christine Jones.
Jones said in an interview tonight that the group, which Go Daddy is jointly “spearheading” with Google, is likely to meet in Phoenix, Arizona in the third week of January.
As I blogged earlier today, the organization was formed following a series of meetings at the White House, which has a policy of reducing counterfeit drugs sales online.
Domain name companies including Go Daddy, eNom, Neustar and Network Solutions are joined in the currently nameless non-profit by the three major search engines and all the major payment processors.
Jones confirmed that redirecting a domain name is an action a participating registrar could take if it finds an infringing site. Go Daddy and others already do this in cases of child porn, for example.
But the group will also share information about fake pharma sites so Google, for example, would also be able to block them from search and Visa could stop payments being processed, Jones told me.
The White House meetings were organized by Victoria Espinel, the administration’s Intellectual Property Enforcement Coordinator (IPEC).
So, while the group has yet to formalize its policies, I wanted to know what the prevailing opinion is on how “illegal” a site will have to be before the group will try to take it down.
Taking down a site selling sugar pills or industrial acid as HIV treatments is one thing, killing a site selling genuine medications to people without prescriptions is another, and blocking a legit pharmacy that sells drugs to Americans with prescriptions more cheaply from across the Canadian border is yet another.
Jones said: “If a pharmacy is a licensed pharmacy and is abiding by whatever the state rules are wherever they’re located, that’s not our target.”
Apparently the new organization, which will be formed as a non-profit entity, may help the companies to avoid running afoul of ECPA, the US Electronic Communications Privacy Act.
Jones said that other companies participating in the White House meetings still have not decided whether to join the new group or not. End-of-year budgetary issues may be a factor here.
Domain registrars have come in for considerable flak over 2010 for allegedly not doing enough to counter fake pharma sites.
A Knujon report published in May, and others, eventually led to eNom in particular promising to crack down harder on rogue pharmacies.

Go Daddy proposes fake pharma site shutdown body

A cross-industry body that will make it easier for web sites selling fake drugs to be shut down is forming in the US, led by Google and Go Daddy.
The idea for the currently nameless organization was announced yesterday following a series of meetings between the internet industry and White House officials.
The group will “start taking voluntary action against illegal Internet pharmacies” which will include stopping payment processing and shutting down web sites.
The domain name business is represented by the three biggest US registrars – Go Daddy, eNom and Network Solutions – as well as Neustar (.biz, .us, etc) on the registry side.
Surprisingly, VeriSign (.com) does not appear to be involved currently.
Other members include the major credit card companies – American Express, Visa and Mastercard – as well as PayPal and search engines Google, Microsoft and Yahoo.
According to a statement provided by Neustar:

GoDaddy and Google took the lead on proposing the formation of a private sector 501(c)(3) non-profit organization that would be dedicated to promoting information sharing, education, and more efficient law enforcement of rogue internet pharmacies.

It’s early days, so there are no specifics as yet as to how the organization will function, such as under what circumstances it will take down sites.
There’s no specific mention of domain names being turned off or seized, although reading between the lines that may be part of the plan.
There’s substantial debate in the US as to what kinds of pharmaceuticals sites constitute a risk to health and consumer protection.
While many sites do sell worthless or potentially harmful medications, others are overseas companies selling genuine pharma cheaply to Americans, who often pay a stiff premium for their drugs.
The organization will do more than just shut down sites, however.
It also proposes an expansion to white lists of genuine pharmacies such as the National Association of Boards of Pharmacies’ Verified Internet Pharmacy Practice Sites (VIPPS).
And it will promote consumer education about the “dangers” of shopping for drugs online, as well as sharing information to stop the genuine bad guys “forum shopping” for places to host their sites.
This is what the statement says about enforcement:

The organization’s members agree to share information with law enforcement about unlawful Internet pharmacies where appropriate, accept information about Internet pharmacies operating illegally, and take voluntary enforcement action (stop payment, shut down the site, etc.) where appropriate.

While taking down sites that are selling genuinely harmful pills is undoubtedly a Good Thing, I suspect it is unlikely to go down well in that sector of the internet community concerned with the US government’s increasing role in removing content from the internet.

Go Daddy files for patent on available domain ads

Go Daddy has applied for a US patent on a system that automatically inserts available domain names into banner ads based on the dynamic content of a web page.
The application “Generating online advertisements based upon available dynamic content relevant domain names” was filed in February 2009 and published today.
The patent would cover a way to analyze the content of a web page, perhaps using image identification technology, then generate keywords and check for available domain names to put in the ad.
Instead of a standard Go Daddy banner, visitors to a web page would be shown a custom ad offering an available or aftermarket domains relevant to the content of the page.
The application also seems to cover an API whereby an advertising network, such as Google, would also be able to offer available domains via Adsense.