Latest news of the domain name industry

Recent Posts

Carlsberg snaps up 150 .beer domains, including the most British domain I’ve ever seen

Kevin Murphy, July 7, 2015, 13:28:25 (UTC), Domain Registries

Brewing giant Carlsberg has joined Minds + Machines’ pioneer program for the .beer gTLD, buying 150 brand and generic .beer domains.
M+M said today that, which is arguably a more British domain than, is among Carlsberg’s new portfolio.
The registry said in a press release: “ will help support the company’s far-reaching commitment to the football. Carlsberg is a leading sponsor of UEFA EURO 2016, the Barclays Premier League, and Liverpool Football Club.”
The brewer will also use in its marketing.
Trademarks,, and have also been acquired.
Carlsberg is the fifth-largest brewer in the world and fourth-largest in the UK, with annual global revenue of $9.5 billion.
The .beer gTLD could use the publicity. It has been in general availability since September last year. Today, it has fewer than 7,800 names in its zone file.

Tagged: , , , , ,

Add Your Comment