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GoDaddy rides another 21 gTLDs into its stable

Kevin Murphy, July 28, 2021, 19:29:37 (UTC), Domain Services

GoDaddy may have disavowed the domain registry business for much of the last decade, but it’s fast becoming one of the largest registry operators out there.

The company’s GoDaddy Registry unit this week took over the ICANN contracts for 21 more gTLDs, bringing the number of TLDs it either contracts for or technically manages close to the 200 milestone.

As well as taking on new gTLD success story .club, it’s also signed the Registry Agreements for 19 more strings formerly belonging to MMX, aka Minds + Machines, which plans to bow out of the industry after 10 years in business.

The MMX TLDs being moved are: .law, .abogado (“lawyer” in Spanish), .beer, .casa (“home” in Spanish), .cooking, .dds (“dentists” in American), .fashion, .fishing, .fit, .garden, .horse, .luxe, .rodeo, .surf, .vip, .vodka, .wedding, .work, and .yoga.

GoDaddy took over the back-end for .xxx, .porn, .adult and .sex, belonging to former MMX subsidiary .ICM Registry, last week.

The remaining string to enter the portfolio is .design, which GoDaddy acquired from Top Level Design, which is still a going concern with its small portfolio of gTLDs.

There are still a few MMX TLDs that have not moved over, all of which appear to be the geographic strings it operates in partnership with local government backers. These will need additional clearances before transfer.

While GoDaddy has taken over the registry contracts for the 19 MMX TLDs listed above, their back-ends are still Nominet, according to IANA records. Clearly, that will change in future.

The MMX deal was worth $120 million. The values of the .design and .club deals were not disclosed.

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