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Super Bowl a bit of a dud for .com?
Kevin Murphy,
February 11, 2025, 16:44:22 (UTC),
Domain Registries
Having two of its largest registrars advertising during Sunday’s Super Bowl broadcast doesn’t seem to have given Verisign’s declining .com flagship much of a boost.
According to numbers published on the company’s web site, .com has grown by about 30,000 domains in the last two days.
While that’s certainly not to be sniffed it, it’s well within the parameters of a normal day’s operation for .com. The TLD’s zone file shrinks more days than it grows nowadays, but five-figure daily upticks are not uncommon.
GoDaddy and Squarespace both took out 30-second spots during the Super Bowl. Both featured high-profile actors and had high production values, but neither mentioned domain names once.
GoDaddy’s focused on its Airo tool and Squarespace’s… goodness knows what that was all about.
Verisign CEO Jim Bidzos last week told analysts that the two commercials were a sign that its registrar partners are starting to focus more on customer acquisition, which should help .com return to growth.
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