New gTLD magic number upped to 144
The number of registered new gTLD applicants has increased to 144, according to ICANN.
That’s up from 100 two weeks ago and up from 25 on January 19.
It refers to the number of registered users in the TLD Application System, the web-based tool used for filing new gTLD applications.
Each TAS slot can be used to file up to 50 applications; 144 registered TAS users could mean anything from 144 to 7,200 gTLD applications.
I err towards the lower number. Some consultants have told me they open a new account for each application they plan to file, due to some technical limitations in the system.
Most people are expecting a last-minute rush of applications — primarily hold-out dot-brand applicants — shortly before the system closes to new registrants March 29.
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