Verisign to delete .name 3LDs and email addresses

If you needed more evidence of how innovation-resistant the domain name industry can be, Verisign is killing off two non-standard services that have been running for a quarter-century.

The registry plans to discontinue sales of third-level domains in the .name gTLD, along with an email forwarding service that offered punters personalized email addresses.

.name is a gTLD approved by ICANN in its first round, in 2000. It went live in 2001 with a novel but arguably confusing registration flow — registrants were only able to acquire third-level domains.

If you wanted to register kevin.murphy.name, the registry (originally Global Name Registry, since acquired by Verisign) would register murphy.name to itself first and control the DNS of the second-level domain.

This has led to the unusual situation where, for example, andrew.hedges.name and david.hedges.name are registered to two different guys, using two different registrars, years apart. Neither David nor Andrew Hedges owns hedges.name.

According to a Registry Services Evaluation Process request approved by ICANN recently, Verisign will not only stop selling third-level domains, but it will also delete existing registrations:

Currently, third level domain names may be registered in the .name TLD. This RSEP seeks to discontinue third level domain name registrations due to declining usage and limited registrar support of the service.

Upon discontinuation, no new third level domain names will be registered and existing third level domain names will be terminated.

How many registrants and domains will be affected by this move is not clear, but it’s not zero. Monthly transaction reports show .name has about 96,000 domains under management, but the mix between 2LD and 3LD is not disclosed.

It appears that the deletion of these arguably premium surnames will make them available for registration again, but it’s not yet clear how Verisign plans to handle this. The drop? Auctions? It’s not stated in the RSEP.

Verisign is also turning off the email forwarding service that GNR offered since launch 25 years ago.

This service offered users email aliases using .name domains. You could pay to have firstname@lastname.name forward to your Hotmail, for example, (this was 2002). The domain would belong to the registry, the user just got use of the alias.

Verisign says this will be discontinued and the associated email addresses and MX records removed. SLDs that were used by the service will become available for registration again after one year.

Again, it’s not clear how many users will be affected but it does not appear to be zero. Verisign said it will give its registrars 90 days notice before it turns off the service, though it seems they’re mostly already aware of it.

It was pretty clear almost from the outset that the three-level structure GNR originally proposed was not a great business model in practice. It only took a couple of years before it started selling .name SLDs as well.

New gTLD applicants take note — non-standard registration paths tend to be unpopular with registrants and registrars alike.

Five million Indian government workers to get IDN email

The Indian government has announced plans to issue fully Hindi-script email addresses to some five million civil servants.
The Ministry of Electronics and Information Technology announced the move, which will see each government employee given an @सरकार.भारत email address, in a statement this week.
सरकार.भारत transliterates as “sarkar.bharat”, or “government.india”.
The first stage of the roll-out will see the five million employees given @gov.in addresses, which apparently most of them do not already have.
Expanding the use of local scripts seems to be a secondary motivator to the government’s desire to bring control of government employee email back within its borders in a centralized fashion.
“The primary trigger behind the policy was Government data which resides on servers outside India and on servers beyond the control of the Government of India,” the MEITY press release states.
India currently has the largest number of internationalized domain names, at the top level, of any country.
NIXI, the local ccTLD manager, is in control of no fewer than 16 different ccTLDs in various scripts, with ample room for possible expansion in future.
The registry has been offering free IDN domains alongside .in registrations for about a year, according to local reports.
There are about two million .in domains registered today, according to the NIXI web site.

ICANN’s new gTLD survey gives new gTLD awareness numbers

ICANN has released the results of a huge survey focusing on awareness and trust in gTLDs new and old.
The headline number is 46% — that’s the how many of the 6,144 international survey respondents said they were aware of new gTLDs.
The respondents were asked this question:

As you may or may not know, new domain name extensions are becoming available all the time. These new extensions are called new gTLDs.
Which of the following new gTLDs, if any, have you heard of? Please select all that apply.

They were presented with a list comprising .email, .photography, .link, .guru, .realtor, .club and .xyz. These were the biggest seven Latin-script new gTLDs when the survey was developed in January.
Tellingly, .email and .link stole the show, with 28% and 24% awareness respectively. The other five options ranged from 13% for .club to 5% for .xyz.
I think the numbers were influenced by some respondents not quite understanding the question. People are familiar with email and with links as internet concepts, which may have swayed the results.
Akram Atallah, president of ICANN’s Global Domains Division, acknowledged this potential problem in ICANN’s announcement last night, saying:

The survey found that domains with an implied purpose and functional associations, such as .EMAIL, were most often recalled by Internet users. While some of the drivers may be linked to familiarity and general association versus awareness of the extension, we believe it’s a signal that people are receptive to the names.

It’s also notable that, almost 15 years after launch, .biz and .info only have 50% awareness, according to the survey. For .mobi. .pro, .tel and .asia, all released between 2004 and 2008, the awareness was at 37%.
It’s not impossible that new 2012 round — which has generated thousands of headlines — has raised more awareness of new gTLDs.
The survey found that 38% of internet users who were aware of new gTLDs have visited a .email web site in the last year. The number was 28% for .link.
The survey also found that 52% of respondents would consider using a new gTLD if they were setting up a web site in the next six months. The number ranged from 40% for .email to 22% for .xyz.
Among the plethora of other findings, the survey discovered that only 92% of internet users have heard of .com.
Go figure.
The entire survey, carried out by Nielsen, can be found here.
UPDATE: This article was substantially revised a few hours after publication to remove references to the numbers being “nonsense”. This was due to my misreading of the survey questionnaire. My apologies for the confusion.

.email sells almost 10,000 names on day one

Donuts new gTLD .email sold 9,636 registrations yesterday, its first partial day of general availability at standard registry pricing.
The TLD became the seventh largest by volume, with 11,286 names under management.
The other four new gTLDs — all Donuts’ — that hit the same pricing threshold yesterday fared less well, with between 5,391 (.solutions) and 909 (.builders) names registered.
Here’s a bit more data from DI PRO. Click to enlarge.

A total of 26,239 new names appeared in 147 new gTLD zone files this morning, of which 22,220 (about 85%) came from these five newly available options.

.email and two other new gTLDs go live

Three more new gTLDs were delegated this afternoon, including the potentially interesting .email.
The other two were TLD Registry’s .在线 (Chinese for ‘.online’) and United TLD/Rightside’s .immobilien (German for ‘.realestate’).
The reason I think .email could be interesting is that it’s very close to “.mail”, which has been highlighted in several analyses as a potentially dangerous due to the risk of name collisions.
It’s also, I think, one of the highlights of Donuts’ portfolio, despite the fact that the company was the only applicant.
.immobilien is the third delegated gTLD for United TLD. It’s going to be competing against the arguably more attractive .immo — a well-known abbreviation — which is currently contested by four applicants.
For TLD Registry, .在线 is the first delegation. It’s planning to take both .在线 and its companion .中文网 (“Chinese website”) to Sunrise on January 17, so we might expect another delegation soon.

Four more new gTLD contracts signed, including .email

Four new gTLD registries signed their contracts with ICANN yesterday.
Donuts added Registry Agreements for .email and .codes to its portfolio, bringing its total up to 43.
CORE Association signed for بازار., which means “bazaar”. It’s CORE’s third and final RA as an applicant and its only Arabic application. It’s already live with two Cyrillic strings.
Finally, DotBerlin signed its contract for the city TLD .berlin, apparently confirming the rumor that the one it signed on stage alongside .wien at the newdomains.org conference earlier this week was in fact a prop.
According to the DI PRO database, ICANN now has contracts with 80 new gTLDs and 18 legacy gTLDs.

Afilias develops IDN email software

Afilias, the .info registry, has created software that will enable emails to be sent and received using fully internationalized domain names.
The company has demonstrated a practical application using Jordan’s recently implemented Arabic TLD. There’s a video of the demo here.
The software, built on an open-source code base, comprises webmail, desktop, mail server and a management interface.
Afilias is looking for beta testers, and a spokesperson tells me it will also try to license the software to third parties.
IDNs are tricky because while users see characters in Arabic or Cyrillic, say, the underlying DNS handles them as encoded ASCII, with the translation happening the client.