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Trademark Clearinghouse lowers prices

Kevin Murphy, March 21, 2013, 13:15:07 (UTC), Domain Services

The Deloitte-managed Trademark Clearinghouse has slashed its bulk submission prices in response to feedback from registrars.

A newly revised TMCH price list leaves the basic fees of $145 to $95 per mark per year untouched, but makes it much easier for large trademark owners and brand protection companies to qualify for discounts.

The system for securing bulk discounts is based on “Status Points” that accumulate as trademarks are submitted, with five pricing tiers available.

The changes mean submission agents need to rack up 1,000 points in order to become eligible for the first discount tier, instead of 3,000. The cheapest tier is accessible at 90,000 points instead of 100,000.

The TMCH has also doubled the number of bonus points awarded for submitting trademarks during the “early bird” phase, which runs until the first new gTLD sunrise period begins, making it easier to hit discount milestones.

TMCH Cost CalculatorAccording to the Trademark Clearinghouse Cost Calculator, which has been updated with the new numbers, savings could be substantial.

For example, a submission agent that submits 10,000 marks for five-year registrations during the early bird period will pay $5,232,125, which is $742,950 cheaper than under the old pricing scheme.

That would be an average cost of $104.64 per mark per year, compared to $119.50 under the old regime.

A listing in the TMCH is a prerequisite if a trademark owner wants to participate in new gTLD sunrise periods or take advantage of the Trademark Claims cybersquatting alert service.

We gather that the price reductions came largely as a result of feedback from registrars that plan to act as submission agents, rather than from trademark owners themselves.

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