Directi has sold u.pw to social media linking service Upworthy for what is likely to be a five-figure sum.
Upworthy will use the domain for its custom link-shorteners.
It’s the third announced single-character .pw sale to be announced. The first two, w.pw and p.pw were sold to a hosting company for $8,000 each.
I expect u.pw sold for a little more, judging by the catalog of single-letter names listed on PremiumDomains.pw, which have buy-it-now prices of $10,000 to $12,000.
It’s potentially a nicer deal in terms of visibility for the recently relaunched ccTLD too.
Year-old Upworthy, which has been funded to the tune of $4 million, is a viral video site for “worthy” content, meaning its main purpose is to have its links spread far and wide.
Another recently relaunched ccTLD, had a similar — if much more high-profile — anchor tenant in Twitter, which bought t.co for its in-house URL shortening service.
At one point, single-character .co domains were said to be selling for $1.5 million a pop, which just goes to show how far a nice TLD string can impact prices.