Latest news of the domain name industry

Recent Posts

Directi’s t.co? Single-letter .pw sold to Upworthy

Kevin Murphy, June 3, 2013, 17:29:08 (UTC), Domain Registries

Directi has sold u.pw to social media linking service Upworthy for what is likely to be a five-figure sum.

Upworthy will use the domain for its custom link-shorteners.

It’s the third announced single-character .pw sale to be announced. The first two, w.pw and p.pw were sold to a hosting company for $8,000 each.

I expect u.pw sold for a little more, judging by the catalog of single-letter names listed on PremiumDomains.pw, which have buy-it-now prices of $10,000 to $12,000.

It’s potentially a nicer deal in terms of visibility for the recently relaunched ccTLD too.

Year-old Upworthy, which has been funded to the tune of $4 million, is a viral video site for “worthy” content, meaning its main purpose is to have its links spread far and wide.

Another recently relaunched ccTLD, had a similar — if much more high-profile — anchor tenant in Twitter, which bought t.co for its in-house URL shortening service.

At one point, single-character .co domains were said to be selling for $1.5 million a pop, which just goes to show how far a nice TLD string can impact prices.

Tagged: , ,

Add Your Comment